General concepts: Need branding for a new gym The name of the gym is The Fray 817 The URL is www.TheFray817.com No individual workout like 24 Hour Fitness Everything is taught in a class with certified instructors Classes taught are: Boxing Muay Thai BJJ MMA Krav Maga Cross Fit Yoga Interval Fit

Philosophy of The Fray 817: Life is a struggle. A struggle can be Getting healthy Finding peace Need for community Regaining self confidence Reducing stress Learning self defense to: Prevent bullying Rape prevention Personal safety When you enter a gym you enter into a struggle A struggle is a fray, hence the name The Fray. On the front door will be “Once More Into The Fray” Each person is unique There is no one correct way through your struggle Instructors are there to: Assist you in finding your way through your struggle No matter what path you choose Train you in proper technique Encourage you, give you hope

The above shield represents: Loyalty Honor Protection Strength The 8 point star represents the different paths through the struggle

The arrows represent different paths through your struggle The arrows represent different paths through your struggle. Drop the skull maybe replace with a shield.