TAM Ireland Ltd / Nielsen TAM - Establishment Survey Who owns what?

*The data contained in these slides relate to Sept 2015* Establishment Survey TAM Ireland commission the Establishment Survey twice a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months. The Establishment Survey is also a useful resource in monitoring trends in hardware ownership *The data contained in these slides relate to Sept 2015*

92% of all households in Ireland have a TV TV Ownership 92% of all households in Ireland have a TV Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey

Housekeepers with kids Current TV Population Adults 15+ 3,362,000 Children 4 -14 730,000 Housekeepers 1,574,000 Adults 15 – 34 1,010,000 Housekeepers with kids 531,000 Adults ABC1 1,372,000 Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey July 2016

Reception Types Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/May/Sept 14/Jan /May /Sept 15 /Jan 16.

Number of TV Sets per Household The number of homes with 2 & 3 TV sets has grown over the last year Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan /May /Sept 14/Jan /May/Sept 15/ Jan 16

PVR Ownership PVR ownership has increased slightly in the latest survey and is currently at 59% of all TV homes. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2014 – Jan 2016