Target Audience: Adil Tshibambi

What is a audience? Audience are individual who support or gravitate towards a product, performance, and/or content. For example, in a football stadium, the crowd are the audience. A audience can be of any age, gender, race, origin, religion and many more categories. Television programs broadcast their show to be watched by a audience, musicians perform towards a audience, any form of sport has a audience, make up products has a audience. People who are engaged, connected.

What is a target audience? Target audience are people who gravitate towards your product. For example, if I was marketing a educational book covering History. The target audience will be those who are willing extend their knowledge on history, this may be: students, historians, or even teachers. Another example, if I was promoting a magazine with all the cheat codes for consoles, my target audience will be those engaged with consoles and are eager to use cheat codes. You must be wary particular content wont resonate nor be appropriate for a young or elderly audience, so therefore some content include age rating. Also, this principle applies for genders: some make up magazines read “girls”, so therefore they are informing consumers which gender this product is aimed towards. Below I have bullet pointed a range of what target audiences could based upon: Age Gender Location Race Personal interests Employment Class Religious belief

Why does target audience matter? You must ensure you are aware of the target audience that your product is aimed towards in order for it be successful. If I was advertising a magazine containing what only the youth are familiar with to a elder demographic, this will be not a calculated, successful movement as the elderly audience will feel out their comfort zone purchasing this product. However, it will make sense advertising this product towards the youth as there’s more of a chance they’ll gravitate towards the product appose to the elderly demographic. Knowing about your target audience is a cornerstone. The logic of promoting a magazine targeted towards males with pink, glitter font is not the best of ways. Studying about target audience is a importance: it requires you doing primary research, such as questionnaires. Supplying questionnaires to my class really impacted, and benefited towards the group task of inventing a magazine as I now know certain elements which the youth admire.

Target Audience: Sarah Lama Audience profile: one Target Audience: Sarah Lama Age: 24 Education attainment: A levels Race: Arab Gender: Female Social Status: Upper Middle Class Disabilities: N/A Religious Beliefs: Muslim Location: London, owns two house Mobility: 1-6 cars Employment: Business woman with multiple of companies, and networks Personal Interests: Business, reading books, social media, religion What kind of celebrities do they like? Robert Greene, 50 cent, Bill Gates What’s their favorite TV show? Eastenders, Loose Women What music do they listen to? RnB

Target Audience: Kingsley Dare Audience profile: two Target Audience: Kingsley Dare Age: 24 Education attainment: GSCE Race: Black/Jamaican Gender: Male Social Status: Middle class Disabilities: N/A Class: Working Class Religious Beliefs: Christian Location: Bristol, at home. Mobility: Uses public transport; one vehicle. Employment: Further education and working part-time job. Personal Interests: Sports, Gym, Social Media What kind of celebrities do they like? Will Smith What’s their favorite TV show? The Apprentice What music do they listen to? Hip Hop/RnB/Pop

Audience profile: three Target Audience: Amery White Age: 46 Race: British/German Gender: Female Social Status: Working class Disabilities: NA Religious Beliefs: Antsiest Location: Ireland, Dublin. At home. Mobility: Bicycle/Public transport Employment: Teacher Personal Interests: Teaching, reading books What kind of celebrities do they like? Will Smith What’s their favorite TV show? Final Countdown, Loose Women, What music do they listen to? Rhythm and Blue/Soul