Instagram A Mobile Partner for the Tourism Industry

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Presentation transcript:

Instagram A Mobile Partner for the Tourism Industry Stéphane Medakovic, Julien Michellod 702_e

Content Introduction – What is Instagram Opportunities for tourism businesses How to do it right How individuals can benefit from it Conclusion

What is Instagram Free social network launched in 2010 Property of Facebook since 2012 150 million users Take / edit / share photos of your life

Opportunities for tourism businesses Develop brand image Strengthen customer relationships Create visual content Increase presence Many DMOs, Hotel chains and Airlines are already using it

How to do it right Add direct link to website Use « Badges » Use #hashtags and Geotagging Post interesting and creative content

How individuals can benefit from it Get inspiration and ideas Help when planning the travel Share own pictures - increasing visibility

Examples of accounts http://instagram.com/tourismthailand http://instagram.com/australia http://instagram.com/fourseasons/

Conclusion Rapid growth Powerful tool in Marketing 2.0 « A picture paints a thousand words »

Thank you for your attention Questions ? Thank you for your attention