Evolve’s 2016 internal benchmarks Use white TH media logo

DESKTOP Use white TH media logo

HPTO ON DESKTOP CTR% In View CTR% Range AUTO ALCOHOL CPG (FOOD & BEVERAGE) CPG (BEAUTY/GROOMING) ENTERTAINMENT RETAIL/APPAREL FOR INTERNAL USE ONLY

HPTO ON DESKTOP TAKE-AWAYS EVOLVE PERFORMANCE & LEARNINGS Evolve HPTOs are 0.09 percentage points higher than the industry average for standard media (0.09%) Evolve HPTO Reskins have a CTR: 0.31% (0.22% higher than the Industry average for stadard media CraveOnline HPTO are 0.09 percentage points higher than the standard media industry benchmark Totallyher HPTO earns 25% higher CTRs than the Industry benchmark for standard media The Auto category HPTO benchmark across Evolve is 1.2 percentage points higher than the Industry benchmark INDUSTRY BENCHMARKS CTR: 0.09% via PointRoll 2014 Benchmarks FOR INTERNAL USE ONLY

728x90 ON DESKTOP CTR% In View CTR% Range AUTO ALCOHOL CPG (FOOD & BEVERAGE) CPG (BEAUTY/GROOMING) ENTERTAINMENT RETAIL/APPAREL FOR INTERNAL USE ONLY

728x90 ON DESKTOP TAKE-AWAYS EVOLVE PERFORMANCE & LEARNINGS Evolve 728x90 are 0.09 percentage points higher than the industry average for standard media (0.09%) CraveOnline 728x90 have a CTR: 0.31% (0.22% higher than the Industry average for stadard media Totallyher 728x90 earns 25% higher CTR than the industry benchmarks for standard media units INDUSTRY BENCHMARKS CTR: 0.09% via PointRoll 2014 Benchmarks FOR INTERNAL USE ONLY

BILLBOARD PLUS ON DESKTOP CTR% Interaction Rate% VCR% Range IR% AUTO ALCOHOL GAMING CPG (BEAUTY/GROOMING) ENTERTAINMENT CONSUMER ELECTRONICS FOR INTERNAL USE ONLY

BILLBOARD PLUS ON DESKTOP TAKE-AWAYS EVOLVE PERFORMANCE & LEARNINGS Evolve Billboard Plus earn 50% higher CTRs than the industry average for RM CTR CraveOnline interaction rate is 0.10 percentage points higher than the Industry average for RM Interaction rate INDUSTRY BENCHMARKS RM CTR: 1.17% via Pointroll 2014 In-Stream CTR: 0.62 via Pointroll 2014 RM Interaction Rate: 1.24 via Pointroll 2014 In-Stream Interaction Rate: 4.11% via Pointroll 2014 RM Completion Rate: 31.7% via PointRoll 2014 Benchmarks In-Stream VCR: 73.6% via Pointroll 2014 Benchmarks FOR INTERNAL USE ONLY

3D PRE-ROLL ON DESKTOP CTR% Interaction Rate% Avg. View Time VCR% Range IR% ALCOHOL ENTERTAINMENT GAMING CPG (BEAUTY/GROOMING) RETAIL/APPAREL FOR INTERNAL USE ONLY

3D PRE-ROLL ON DESKTOP TAKE-AWAYS EVOLVE PERFORMANCE & LEARNINGS Evolve 3D-Preroll CTR is 1.15 percentage points higher than the industry average for RM In-stream CTR EVOLVE VIDEO CraveOnline Video Completion Rate is 35.5 percentage points higher than the Industry average for RM In-stream VCR INDUSTRY BENCHMARKS RM CTR: 1.17% via Pointroll 2014 In-Stream CTR: 0.62 via Pointroll 2014 RM Interaction Rate: 1.24 via Pointroll 2014 In-Stream Interaction Rate: 4.11% via Pointroll 2014 RM Completion Rate: 31.7% via PointRoll 2014 Benchmarks In-Stream VCR: 73.6% via Pointroll 2014 Benchmarks FOR INTERNAL USE ONLY

MOBILE Use white TH media logo

BILLBOARD PLUS ON MOBILE CTR% Ad Engagement Rate% VCR% Range Ad Engangement Rate% TELECOM SPORTS ENTERTAINMENT RETAIL/APPAREL FOR INTERNAL USE ONLY

BILLBOARD PLUS ON MOBILE TAKE-AWAYS EVOLVE PERFORMANCE & LEARNINGS Evolve BB+ Mobile CTR is 2.5 percentage points higher than the industry average The Retail/Apparel category CTRs earn 5% more than the Industry average RM CTR EVOLVE VIDEO Evolve Video Completion Rate is 15.5 percentage points higher than the Industry average for Mobile RM Video Completion Rate INDUSTRY BENCHMARKS MOBILE RM CTR: 0.22% via PointRoll 2014 benchmark MOBILE RM IR: 0.73% via PointRoll 2014 benchmark FOR INTERNAL USE ONLY