Building Success: Maryland’s Annual Report 1

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Audience General Public Partners Legislators MD DHCD is a state agency – combination HFA & community development Report is a key tool for educating & updating legislators in Maryland’s General Assembly on department activities & prudent use of resources as part of lobbying efforts to ensure that department programs received level or increased funding in the state budget Maryland DHCD is a state agency While many of our programs are self-funded or federally-funded, 10-13% of our funding is state-appropriated 3

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Layout Brief program description with photos Eye-catching infographic Created in house by our creative marketing manager Designed to quickly tell the story (moneys invested created this impact) Chose data points that showed the biggest impact Success story with customized infographics Real people who have benefitted from our programs Geographic diversity Longer content also available on our website with video Collaborative effort between Communications, Marketing and Housing Economic Research Office 5

Project C.O.R.E. Major Administration Initiative - City-State partnership to remove blight in Baltimore City Infographics created for neighborhood fliers – retooled for annual report Other infographics in report matched to this style Tells the story of how demolitions are safe and healthy for residents – new national standards for demolition Shows what Project C.O.R.E. will create

Outcomes Level or increased funding for majority of programs in the FY2018 state budget drafted during the 2017 Maryland General Assembly session Distributed by Outreach team at events - higher visibility and understanding of department programs for our audience Influencing structure of future reports as we explore making the report more interactive – integrated video content, parallax scrolling, mapping tools, etc.

Contact Sara Luell Director of Communications Maryland Department of Housing and Community Development 301-429-7803 sara.luell@maryland.gov Download the annual report at http://dhcd.maryland.gov/Pages/Publications.aspx