The Return of the Moguls

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Presentation transcript:

The Return of the Moguls Can a new breed of newspaper owner reinvent journalism?

Aaron Kushner Greeting card executive tried to purchase The Boston Globe

Aaron Kushner Greeting card executive tried to purchase The Boston Globe Nearly closed on the Portland Press Herald until unions killed deal

Aaron Kushner Greeting card executive tried to purchase The Boston Globe Nearly closed on the Portland Press Herald until unions killed deal In 2012, Kushner acquired the Orange County Register

The Kushner agenda Emphasis on print — even the quality of the paper was improved

The Kushner agenda Emphasis on print — even the quality of the paper was improved Hiring spree, more papers, launches in Long Beach and LA

The Kushner agenda Emphasis on print — even the quality of the paper was improved Hiring spree, more papers, launches in Long Beach and LA Forced out in early 2015, now owned by Digital First Media

Was Kushner wrong? Still a great deal of value in print — not wrong to think a bigger, better paper would do well

Was Kushner wrong? Still a great deal of value in print — not wrong to think a bigger, better paper would do well Adding 150 journalists to a staff of 180 before revenues had materialized was not sensible

Was Kushner wrong? Still a great deal of value in print — not wrong to think a bigger, better paper would do well Adding 150 journalists to a staff of 180 before revenues had materialized was not sensible Unlike Bezos and Henry, Kushner was operating on borrowed money

John Henry Financier and Red Sox owner purchases The Boston Globe in 2013

John Henry Financier and Red Sox owner purchases The Boston Globe in 2013 Bought by New York Times Co. in 1993 and lost nearly all its value

John Henry Financier and Red Sox owner purchases The Boston Globe in 2013 Bought by New York Times Co. in 1993 and lost nearly all its value Had suffered fewer cuts than many major metro newspapers

The Henry agenda Pump up the print product with new sections like Capital

The Henry agenda Pump up the print product with new sections like Capital Launch new online verticals such as Crux and mobile-first Stat

The Henry agenda Pump up the print product with new sections like Capital Launch new online verticals such as Crux and mobile-first Stat Revenue woes, delivery and printing fiascos have taken a toll

A back-to-basics strategy begins to emerge Move operations to more efficent space, saving $30 million a year (10 percent of revenues)

A back-to-basics strategy begins to emerge Move operations to more efficent space, saving $30 million a year (10 percent of revenues) Charge digital subscription rate of $30 a month, taking advantage of “Trump effect”

A back-to-basics strategy begins to emerge Move operations to more efficent space, saving $30 million a year (10 percent of revenues) Charge digital subscription rate of $30 a month, taking advantage of “Trump effect” Reinvent the newsroom so that fewer resources can be deployed more efficiently

Jeff Bezos Said he would buy The Washington Post days after Henry’s news

Jeff Bezos Said he would buy The Washington Post days after Henry’s news Pressures of running a public company overwhelmed Grahams

Jeff Bezos Said he would buy The Washington Post days after Henry’s news Pressures of running a public company overwhelmed Grahams Bezos took the Post private, independent of his Amazon holdings

The Bezos agenda Wide distribution via regional papers, Kindle Fire and Amazon Prime

The Bezos agenda Wide distribution via regional papers, Kindle Fire and Amazon Prime Beat The New York Times as the largest quality digital paper

The Bezos agenda Wide distribution via regional papers, Kindle Fire and Amazon Prime Beat The New York Times as the largest quality digital paper Under Marty Baron, pursue excellence and clickbait simultaneously

The customer engagement funnel

The Facebook barbell

The rise of alternatives Billionaire owner Gerry Lenfest donates the Inquirer to a nonprofit

The rise of alternatives Billionaire owner Gerry Lenfest donates the Inquirer to a nonprofit In Burlington, Vermont, a media ecosystem now supplements the daily

The rise of alternatives Billionaire owner Gerry Lenfest donates the Inquirer to a nonprofit In Burlington, Vermont, a media ecosystem now supplements the daily Next-generation metrics such as time spent may revive advertising