The In-House Greenhouse

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Presentation transcript:

The In-House Greenhouse … the experience of growing. Information and Innovation Amsterdam Business School, University of Amsterdam May 19, 2010

Content How can they fit together? Your life in the city The In-House Greenhouse The I-HG Prototype The Experience of Growing The I-HG Website What do customers think? The Dutch market Business forecast Conclusion

How can they fit together? The In-House Greenhouse How can they fit together?

Your Life in the City You do not have a garden Without garden you miss out on homegrown vegetables Healthy No genetic modification Fresh Juicy Tasty

Buying Global, Neglecting Local?! Your Life in the City You do not know people around you Have your kids never seen food naturally growing? Do you care about the environment? SUCKS! Buying Global, Neglecting Local?!

The In-House Greenhouse

The In-House Greenhouse …EXPERIENCE the growing and ENJOY the sharing! Home based platform for growing vegetables, herbs, etc. Flexible, Movable, Changeable, Modern Design Connected to central water supply Optional solar panel for heating Linked to your computer and social network Good for your health and environment Great educational tool for your children It‘s easy, it‘s fun, it‘s In-House Greenhouse … …EXPERIENCE the growing and ENJOY the sharing!

The I-HG Prototype

Click screen to play video on youtube.com

The I-HG Website

What do customers think? “If it grows stuff like lettuce, tomatoes, basil, I would certainly consider buying it!“ “Investing in biological and healthier vegetables without pesticides is worth it!“ “Sounds crazy but exciting! I should definitely try it out!“ “Does it grow hemp? [I guess yes.] Well then can I get it from you right now?“

The Dutch market 1 300 000 potential buyers 10 million Dutch people live in city areas Around 1/3 without a proper garden 2-3 people per household 1 300 000 potential buyers € 40 target price for basic model € 15 – 40 for each extra feature € 60 – 70 expected average price 30% target profit margin

Business forecast

The In-House Greenhouse is… …EXPERIENCE of your life! Conclusion The In-House Greenhouse is… EXPERIENCE growing your own food EXPERIENCE a great taste EXPERIENCE a good health EXPERIENCE a greener lifestyle EXPERIENCE meeting new people EXPERIENCE for your children …EXPERIENCE of your life!

Thank you for your attention! For unlimited purchase call 0900-I-HG-12345 or visit www.uvainnovators.com www.In-HouseGreenhouse.com Thank you for your attention!