MUSIC VIDEO STRUCTURE STYLES & TYPES

A STANDARD MUSIC VIDEO A pattern of a standard music video may contains more or less these three visual traditions: A filmed singer/band (performance) Inserted images/Video Shots (narrative) Experimental film tradition. The concept of the standard clip is dynamic and has many variations. The vocalist might actively participate in the story while simultaneously standing outside the video

PURE FORMS OF VISUAL TRADITION IN MUSIC VIDEO Performance Based Narrative Based Concept Based/Thematic Hybrid Structures of the above are extremely popular in Music Videos

PERFORMANCE BASED TYPES OF PERFORMANCES Singing Performance Mostly filmed performance Creates a feel of live performance Idolizes the Star Adds meaning to lyrics Vocalist/Band could be in one or more settings Location and Mise-en-scene is important. TYPES OF PERFORMANCES Singing Performance Concert & Live Footage Instrumental Performance Look into Two More Years Bloc Party 7 years old

- Atif Aslam – Coke Studio Sia - Chandelier Daft Punk – Get Lucky

Look into You Belong to Me and Numb & various Narrative theories NARRATIVE BASED Most appropriately understood as a short silent movie to a musical background Features artists or actors/models in the story. Contains a visual story that is easy to follow. A pure narrative clip contains no lip-synchronized singing. Through Narrative they are trying to get a message across to the audience. Forces the viewer to listen to the lyrics. Emphasizes importance of the story that is being told. Types of Narrative: Linear, Non-linear or broken Look into You Belong to Me and Numb & various Narrative theories

Kodaline – High Hopes Coldplay - Magic Katy Perry – Part of Me AltJ – Breeze Blocks

CONCEPTUAL Look into Paradise Based around a single concept or idea. Could be abstract and artistic. Clip contains no perceptible visual narrative and contains no lip-synchronized singing May give a hint of the story with a clear message. Would leave audience with a question. Symbols are used to build up meaning Look into Paradise

Madonna – Like a Prayer Pink Floyd Gotye – Somebody that I used to know Enigma – Return to Innocence

ANIMATIONS & CGI LIVE PERFORMANCE VIDEOGRAPHED 2D AND 3D Animations and effects LIVE PERFORMANCE 2D AND 3D Animations and effects VIDEOGRAPHED Studio or Outdoor Filmed

ALLUSION, AN INDIRECT OR PASSING REFERENCE INTERPRETIVE How the viewer interoperates the music video - OPEN ENDED, POLYSEMIC IMPRESSIONIST Making a fantasy taking the audience away from reality. SURREALIST Very similar to impressionist dream like and unreal elements -Dream Like feel ALLUSION, AN INDIRECT OR PASSING REFERENCE When the audience is under allusion that something will happen but the story changes at the end so its not as it first seemed. INTERTEXTUAL Intertextuality in music videos Intertextuality is the way in which one media text is referenced in another.