Offering Managed Wi-Fi for Better Internet and Security Paul Lambert, CTO ReadyNet
The humble Wi-Fi router Behold The humble Wi-Fi router
The Humble Wi-Fi AP/Router What does it do for you? Provides Internet Access Internet Security Wi-Fi connectivity Ethernet connectivity Wi-Fi Camera Network
What more can your Wi-Fi Router do?
The Humble Wi-Fi AP/Router What more could it do for you? Remotely managed Wi-Fi services Manage device internet access Internet streaming/content caching Internet productivity audits Remote IT management gateway Separate Wi-Fi Camera Bandwidth Redundant 4G LTE backup
Why have a remotely managed router?
Challenges in Wi-Fi Inconsistent or inadequate Wi-Fi coverage Underperforming gateway routers Wi-Fi interference issues Growing number of devices Lack of network visibility Unknown congestion Lack of VoIP QOS High bandwidth devices
Strengthen Your Service Support a standard Wi-Fi AP/Router Identify cause of bandwidth overages Lookup forgotten Wi-Fi passphrases Instant problem resolution Simple installation/VoIP QOS Reduce on-site service calls
How to Sell a Managed-Router? High-quality / reliable router No need to go to Best Buy Peace of mind / guaranteed performance Better support (lookup forgotten Wi-Fi passphrases, etc.) Quick/Instant problem resolution Save money (small monthly fee, less service calls, no need to buy expensive router)
Service Provider Benefits 80% Less time for router installation. 30% Fewer calls from customers. 40% Less time troubleshooting over the phone. 40% Fewer truck-rolls. 100% VoIP QOS problems resolved Extra $$$
TR-069 Industry Standard Available in low-cost cloud hosted solution Traditional commercial ACS server cost ~$10K-20K initial setup Open-source versions available for free
Integrate into your CRM Reduce call-center troubleshooting. Increase customer delight w/call-center.
Top 3 reasons Happy customers buy more services Faster installation and resolution Additional recurring (RMR)
What else does the customer want? Wi-Fi speeds are great! What else does the customer want?
The pain Families are less connected in a more connected world
The pain Screen addiction Productivity issues Poor time-management School performance Relationship damage Health concerns Family relationships
Problems create your opportunity Families are willing to pay for a desperately needed way to manage their internet. Businesses willingly pay for increased employee productivity. $$ RMR Opportunity $$
Keep out unwanted content Better Home Internet Manage screen time Transparency Keep out unwanted content TAKE BACK THE INTERNET!
Productivity at Work TAKE BACK THE INTERNET! Eliminate distractions Increase productivity Transparency TAKE BACK THE INTERNET!
Custom Schedules
Powerful Filters
Activity Tracking
Simple to use Cloud-based controls
Managed-Router RMR Example: Investment/Costs $45.00 - $90.00/router hardware costs $0.05 - $1.00/router/month cloud software Revenues Homes pay $5 - $10/month (6 to 9 month payback) Businesses pay $20 - $30/month (2 to 6 month payback)
Improve your customer lives and you’ll increase your ROI Lower Expenses Managed Router Competitively Priced Increase Revenue Device Limits enabled
Thank you! Questions? Comments?