Water aid advert

Audio The diegetic sound of the girl singing throughout the advert adds to the realism and makes the audience more able to empathies with the her. The singing also shows the simplicity of the advert and lives that the children we assume are in Africa live. Also by having all the sound in the advert diegetic make the audience believe that Claudia is a real person instead of an actor. The producers did this so the public will feel more empathy toward her as they will see her as a genuine girl who has be effected in a positive way by the instillation of the water pump that was funded by the money they gave. At the start of the advert we hear the weather news on an English radio show with the background noise of heavy rain explain how there would be rain for the next few days. The next thing we hear is the sound of footsteps on to very dry land and the sound of insects in the long grass which is a sound some may associate with the heat. This contrast in weather makes the audience realise the water we take for granted as Claudia will have to walk miles in very dry heat for water. Also by hearing the English accent at the start of the advert the audience hear something they will be familiar with making them start to listen and understand that the advert is aimed at the British public.

Visuals Near the beginning of the advert we see a long shot of Claudia walking alone showing her surroundings with all the crops growing around her. The reason the producers have included her surroundings is to show the crops that are able to be grown due the water that the peoples money has provided. It shows the audience the difference they can make to peoples live just by giving such a small amount as clean water can enable people like Claudia to do so much more. Another reason for showing Claudia's surroundings is we see how long the road behind her is and how far she's already had to come to get to the water pump. It shows a lonely journey and one girl doing it alone. At the end of the advert we see that the sun is setting as Claudia is starting to make her way home after collecting the water for her family. By the producers showing the sunset in the background it makes it clear to the audience that it takes her all day to collect the water as it is so far away from her home. This will make the audience realise the water they take for granted and start to feel sympathetic toward Claudia and how hard it is for her to simply get clean water. If the producers make the audience feel bad for Claudia they are more likely to give to ‘help others like her’. When watching the advert all the children we see seem to be healthy and quite well presented as opposed to other charity advert where we normally see very unwell children. These children are represented in a completely different light to how we would usually think of children in Africa, this has been done to show how we can help and make the audience want to help change the perspectives of African children and show that it is possible to change the way in which people live.

Technical The simplistic camera work throughout the advert conveys the simplicity if the lives of the girls living in Africa. It is also unlike most other charity adverts as it does not rely on a lot of technical aspects it is very basic and simple. By doing this the audience do not immediately know that they are watching a charity advert so are therefore more likely to watch until the end to find out what the advert is for. They also simply follow one girl in her journey making the whole advert more personal as we are just watching part of one persons life. Similarly to a lot of other charity adverts at different points there are close up shots to show Claudia and the other children's emotions. However unlike other charity adverts the children are happy as the close ups are showing the positive effect the clean water has had on these peoples lives. At the end of the advert the text appears on the screen to show the first signs of the advert being for a charity. They use statistics to inform the audience of the ongoing problem that water aid are trying to solve. It then changes to a more personal approach by using the name of the girl we have been following throughout the advert (Claudia) as an example of how they are changing the lives of people like her and how our money helps as we’ve been able to see.