NM KE TAARE NAVEEN VEMURU KIRTI KUMAR SINDHU SRINIVASAN TEERTHA RAJARSHI

Experimental towards Hairstyle Age – 18-24 CONSUMER ANALYSIS Experimental towards Hairstyle Age – 18-24 Competitive Spirit Aspirational Socially Active General obsession with Tiara Desire To Stand Out From The Crowd Willingness to share her opinions FM-Radio Social Media Touch-points Salons College

“Give your hair the shine a Tiara deserves” CAMPAIGN STRATEGY Objective Own up the Shine factor over multiple touch points of the target audience Key Consumer Insight The target audience consumers are more inclined towards having a visibly good looking hair than a healthy hair The target audience aspires to stand out from the crowd Shine is the more dominant factor over other factors such as strength or smoothness for a visibly good looking hair Campaign Message Stand out from the crowd with the hair as shiny as a Tiara Tag Line “Give your hair the shine a Tiara deserves”

IMPLEMENTATION PLAN Marico Marico Regularly post content with respect to varied Tiara Hairstyles and steps to achieve it Social Media Invite people to share stories on their obsession with tiara Marico Marico 6 steps to a stunning Tiara hairstyle. Got a Tiara hairstyle of your own ? Please do share with us!! Share us your stories on your obsession with Tiara & get a chance to win exciting prizes ABC I’ve been obsessed with Tiara since my childhood…I’ve always been inspired by millions of gals competing for pageant titles….Tiara for me is dat fighting spirit to stand out..  Invite people to post self-designed tiara hairstyles

Sampling of the product to the target consumers IMPLEMENTATION PLAN A competition shall be conducted as a part of which each gang of friends help the contestant to have the best Tiara worthy hairstyle while stressing on the importance of shiny hair for its visual appeal College FM Radio Organize beauty pageants ,thus focusing on the core Tiara theme Invite radio listeners to call up and share their story about their obsession with Tiara Conduct “Design Your Own Tiara” contest Place Tiara hairstyle guide pamphlets at salons across Tier-1 and Tier-2 towns Salon Sampling of the product to the target consumers

PROGRAM PLANNING CALENDAR MAY JUN JUL AUG SEP OCT FM RADIO Invite for Tiara Stories Share your own Tiara hairstyle Design your own Tiara Tiara worthy Hairstyle Competition Beauty Pageants COLLEGE SALONS Distribute pamphlets for varied shiny hair Apply PAG Hair oil for extra shine for free ONGOING, SOCIAL MEDIA Invite for Tiara Stories Share the Self designed Tiara hairstyle

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