Legislative advocacy in a social media world PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Brittany Crampsie, associate, Triad Strategies PA State Rep. Steve Bloom, R-199 Erik Arneson, executive director, PA Office of Open Records PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA @BritCrampsie PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA CHANGE IN GATEKEEPING PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

Facebook and Twitter News Use is On The Rise PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA One-in-Ten U.S. Adults Get News on Twitter, While About Four-in-Ten Get News on Facebook PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Social Media Myths PHELAP 2016 • Harrisburg | University Park, PA

1. Only kids are on Social Media PHELAP 2016 • Harrisburg | University Park, PA

No! Everyone is on Social Media PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Twitter Users PHELAP 2016 • Harrisburg | University Park, PA

2. Social Media is for pictures of cats, kids and brunch PHELAP 2016 • Harrisburg | University Park, PA

No! Social Media is for Everything PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

3. Any Millennial Can “Do” Social Media for my Organization PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA No! Social Media is a tool in the public relations toolbox, and should be treated as seriously as your earned media plan PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Brittany Crampsie, associate, Triad Strategies PA State Rep. Steve Bloom, R-199 Erik Arneson, executive director, PA Office of Open Records PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Brittany Crampsie, associate, Triad Strategies PA State Rep. Steve Bloom, R-199 Erik Arneson, executive director, PA Office of Open Records PHELAP 2016 • Harrisburg | University Park, PA

Executive Director, Office of Open Records @ErikOpenRecords Erik Arneson Executive Director, Office of Open Records @ErikOpenRecords www.openrecords.pa.gov PHELAP 2016 • Harrisburg | University Park, PA

Social Media and the Legislative Process PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Social Media and the Legislative Process Congressional Management Foundation report – Oct. 2015 Relatively few comments are needed for a congressional office to pay attention on an issue: % of congressional staff responding to the survey said fewer than 30 posts would cause them to “pay attention.” Sources: http://www.rollcall.com/news/home/new-study-finds-congress-paying-attention-social-media http://www.congressfoundation.org/news/press-releases/1123 PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Social Media and the Legislative Process Other findings: % of respondents (congressional staff) said “social media enabled … more meaningful interactions with constituents.” PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Social Media and the Legislative Process Other findings: % said “social media [makes] members more accountable.” PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Social Media and the Legislative Process Other findings: % said social media comments directed to the member by “multiple constituents affiliated with a specific group or cause” would have “some” or “a lot” of influence on an undecided lawmaker. PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Social Media and the Legislative Process Many – not all – legislators manage their own social media accounts. But every good legislator will know what’s going on with their social media. Similarly, not every legislator sees every email, every piece of postal mail, or every phone call that comes into the office – it’s impossible to do that. But good members put systems in place to make sure they know what’s being said. PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Social Media and the Legislative Process Social media tends to work best for issue advocacy, especially when you can rally other social media users to the same message. Can be particularly effective when a bill is being introduced (to gain co-sponsors) and when a bill is being considered (in committee or on the floor). PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Social Media and the Legislative Process The Pennsylvania General Assembly website makes it easy to find members on social media. PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Social Media and the Legislative Process PHELAP 2016 • Harrisburg | University Park, PA