Threats to Folk Culture Loss of traditional values Foreign media imperialism Change of culture “Placelessness” Environmental threats

Loss of Traditional Values https://www.youtube.com/watch?v=0fYJI3IMtUA

Foreign Media Imperialism Control of media US UK Japan Values in those countries (Western values) may not present values of LDCs And may be offensive or inflammatory Counter-Example: Al-Jazeera Headquartered in Qatar Recently available in U.S.

Change of Culture Cultures change and adopt new traits from other groups New ideas for popular culture often come from folk culture Relocation Diffusion Migrating populations adopt the cultural traits of the receiving society Receiving society adopts certain traits from the migration population as well Assimilation vs. acculturation (William Newman) Acculturation – Process of adopting only certain customs that will be to their advantage. (https://www.youtube.com/watch?v=eNoDyfvABHc) Amalgamation – A + B + C = D. Accomodations where cultures fuse together creating a new one. Assimilation – A + B + C = A. A is the dominant culture and the minority cultures took on traits of dominant culture. Immigrants groups

“Placelessness” Popular culture is characterized by uniformity Art Architecture Food Beliefs If every place looks the same, how can any place be unique? Uniform landscape - the spatial expression of a popular custom in one location that will be similar to another.

The Environment Folk Popular Dependent on local environment Often produces pollution Less dependent on local environment More likely to modify the natural environment High demand for resources Increased demand & consumption

The Hidden Cost of a Hamburger https://www.youtube.com/watch?v=ut3URdEzlKQ