ALA Consumer Outreach Program for Energy Efficient Lighting in North America W. Lawrence Lauck Vice President, Communications American Lighting Association

Public Relations Challenges Anticipated Consumer/Media Backlash with Phase-In of Efficient Lamps* CFLs contain mercury “Don’t tell me what to do.” “I don’t like the light from a CFL.” Design issues-”I like my old light bulb” Old incandescent stockpiling can take place. LEDs cost too much *Source: European Council for an Energy Efficient Economy

Retail Education Committee Employee Education What is the message? How are you training your employees? What are the tools being used to train? Customer/Consumer In-Store Education Point of Purchase Flyers YouTube Website E-Newsletters Other

Retail Education Committee Next Steps Organize sub-committee Schedule conference calls Set goals and objectives Share information/ideas