Researching and Rebranding ‘Disturbed’

What did they listen to? 30-40 year olds Adults of this age may have children and will therefore will recognize current top 40/ chart music. They may also recognize music that was in the Top 40 Chart when they were younger. We looked at the top chart from November 1986 (30 years ago) 1 - TAKE MY BREATH AWAY (LOVE THEME FROM 'TOP GUN’) 2- THE FINAL COUNTDOWN 3- YOU KEEP ME HANGIN' ON We also looked at a top chart from November 1976 (40 years ago) 1- IF YOU LEAVE ME NOW 2- UNDER THE MOON OF LOVE 3- YOU MAKE ME FEEL LIKE DANCING DJ Forums: Accessed 3rd November 2016 http://www.djforums.com/forums/archive/index.php/t-2250.html Official Charts: Accessed 3rd November 2016 http://www.officialcharts.com/charts/singles-chart/19861123/7501/

What do they listen to now? 30-40 year olds Radio Station ‘Heart’ has a similar demographic to our category. We found some of the music that this radio station plays, to see what this demographic likes to listen to: Starship – American Rock Band The Bluebells – Scottish Indie Rock Band DeBarge – R&B, Soul, Funk and Pop Heart: Last 10 songs http://www.heart.co.uk/kent/on-air/last-10-songs/?day=0&hour=8&minute=30&find_song= Last Accessed 3rd November 2016 Global Radio: Our Audience - Last accessed: 3rd November 2016 http://www.thisisglobal.com/radio/heart-fm/audience/#stats We did the same with the BBC Radio 2 playlist which is targeted for a similar age. Show of hands- Coldplay - Wildflowers http://www.bbc.co.uk/radio2/playlist - Last Accessed 3rd November 2016

A popular band for our age category. DeBarge DeBarge was a sibling music group of American origin whose repertoire included R&B, soul, funk and pop. Active as a professional recording group from 1979 to 1989, the group was one of the recording acts to bring success to Motown Records label. DeBarge: Last Accessed 3rd November 2016: https://en.wikipedia.org/wiki/DeBarge A popular band for our age category. Our Key Demographic http://ecx.images-amazon.com/images/I/91jyiutGTKL._SL1500_.jpg Accessed 3rd November 2016 http://static1.1.sqspcdn.com/static/f/532015/6237150/1269290128153/PTI+people.jpg?token=OmHi9YkVi9sDZ5ctmEJyDOaGZnQ%3D Accessed 3rd November 2016

DeBarge’s Albums ALBUMS: 1981 (April 6) – The Debarges 1982 (April 22) – All This Love 1983 (September 24) – In A Special Way 1985 (March 14) – Rhythm Of The Night 1987 (October 25) – Bad Boys 1991 (July 1) – Back On Track https://en.wikipedia.org/wiki/DeBarge#Studio_albums Last Accessed 3rd November 2016

We completed a very short survey by asking our peers:

OUR BAND - Disturbed Before Rebranding http://www.billboard.com/articles/news/468770/disturbeds-draiman-on-bands-hiatus-its-the-right-time-to-step-away - Accessed 3rd November 2016 Before Rebranding

Promoting the new brand We set out to find quotes for creating 500 A2 posters to help promote the new brand for the band. www.Insantprint.co.uk – 3rd November 2016 (Standard 250gsm Silk) 100 A2 for £89 ….. £89 x 5 = £445 www.Brunelone.com - 3rd November 2016 100 A2 for £108 ….. £108 x 5 = £540 (ABOVE BUDGET) www.hulldailymail.co.uk - 3rd November 2016 A2 Poster Printing (135gsm) full colour. Free Delivery 500 = £155 (Cheapest Quote)

A little bit about them… Before the Rebrand Known as ‘Hardcore’. The name was thought of when they were in an Indian restaurant and the food ‘Disturbed’ his bowels. Heavy metal band with a mixed aggressive riffs & vocals – melody approach. A little bit about them… Based in Chicago – Illinois Sold over 10 million albums worldwide Released six studio albums Formed in 1994 as ‘Brawl’ before becoming ‘Disturbed’ in 1996. Won awards: - Spike Guys Choice Award (Ballsiest Band (Won 2007) - Loudwire Music Award x2 (Both Won 2015) Members: David Draiman ( Vocals ) Dan Donegan ( Guitar ) John Moyer ( Bass ) Mike Wengren ( Drums ) Some quotes: ‘Politics & Evil, all one in the same’ ‘Satan Hides behind a different name’ https://en.wikipedia.org/wiki/Disturbed_(band) Accessed: 3rd November 2016

Our plan to rebrand For targeting our key demographic (30-40 year olds) we came up with the following plan to rebrand them: We will change the name to ‘Four Time’ to represent the band members and how they are changing to move on with the times, in the way of targeting their music to the new demographic. We will change the image of the artists themselves- No stern looks. Instead they will seem much happier and we will ensure that their facial hair is clean shaven. We feel that this will make them seem much less intimidating. We want them to look happy and give a positive vibe when our audience take the first look at the poster. We will create colour. The bands image used to be very dark with very limited colours. We think that is is important to bring vibrant colour to the band as this will give a more positive look and will be more engaging as the colours will stand out to the audience. Brighter colours attract much more attention and are much more intimidating to the audience. We want them to give off a much more relaxed feeling.

Changing the music Many albums and song titles were very intimidating, so we think it is important to give of a more positive vibe. PREVIOUS ALBUM NAME: “Asylum, The Lost Children” Proposed Album Name: “Time Tickers” (To Link with the name) Previous song titles: “The sickness” Examples of their new work: