Food ad spend by product category, 2011

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Presentation transcript:

Food ad spend by product category, 2011 % share of total food adspend of $38bn Source: Nielsen Global AdView Pulse, Q4 2011 Extracted from Adstats: Food advertising To click through to article, use Slide Show view Media trends

FMCG adspend by product category, 2011 % share Source: Nielsen Global AdView Pulse, Q4 2011 Extracted from Adstats: Food advertising To click through to article, use Slide Show view Media trends

Growth in ad spend by region, 2011 year-on-year % change Source: Nielsen Global AdView Pulse, Q4 2011 Extracted from Adstats: Food advertising To click through to article, use Slide Show view Media trends

Growth in food ad spend by category, 2011 year-on-year % change Source: Nielsen Global AdView Pulse, Q4 2011 Extracted from Adstats: Food advertising To click through to article, use Slide Show view Media trends

Share of food ad spend by medium and market, Asia, 2011 Source: Nielsen Global AdView Pulse, Q4 2011 Extracted from Adstats: Food advertising To click through to article, use Slide Show view Media trends

Share of food ad spend by medium and market, Europe, 2011 Source: Nielsen Global AdView Pulse, Q4 2011 Extracted from Adstats: Food advertising To click through to article, use Slide Show view Media trends

Share of food ad spend by medium and market, Americas, 2011 Source: Nielsen Global AdView Pulse, Q4 2011 Extracted from Adstats: Food advertising To click through to article, use Slide Show view Media trends

TV ad spend by food product category, 2011 % share of total food ad spend of approx $32bn Source: Nielsen Global AdView Pulse, Q4 2011 Extracted from Adstats: Food advertising To click through to article, use Slide Show view Media trends

Growth in food and FMCG ad spend by medium, 2011 year-on-year % change Source: Nielsen Global AdView Pulse, Q4 2011 Extracted from Adstats: Food advertising To click through to article, use Slide Show view Media trends