Assistant Governor Training Promoting a Positive Public Image Penny Offer March 7 2014

Assistant Governor Responsibility Your primary role is to assist the governor with the administration of your assigned Rotary clubs by helping them to be more effective

Rotary International Strategic Plan Strategic priorities Identifies three strategic priorities supported by 16 goals: (on the back of sheet) The 5 sections under the strategic priorities are our Core Values as Rotarians Rotary’s core values represent the guiding principles of the organization’s culture, including what guides members’ priorities and actions within the organization. Values are an increasingly important component in strategic planning because they drive the intent and direction of the organization’s leadership.

Internal and External Club Communications Informed Members Target Audience General Public Weekly Meetings Newsletter Website SM Facebook & Twitter External Internal Informed Members Are the Messengers Engage Media as Sponsors Civic Leader Strategic Partners Evaluate the clubs INTERNAL –and EXTERNAL Communications 1. Are club members informed Rotarians? 2. Are meetings geared toward members’, guests’ and community interest? 3. Are the club's newsletters, website and Social Media educational, relevant, consistent and have timely value? 2  Is member training, training materials and frequency of training timely?   Do club projects and their importance meet the immediate and vital needs of the community? EXTERNAL What is the Club’s relevance in the community? 2. How well known is the club among its civic leaders and local residents? 3. How well is the club aligned with strategic partners? 4. What is the importance of the club's strategic partners? Does the club engage local media as sponsors to deliver the Rotary message? Can the club define its Target Audience? Vital Community Projects New /Old Member Training

Public Relations and Public Image Informs the community about your club activities, events and services … builds awareness and credibility Public Image: What your club stands for and how you are perceived… your clubs image in the community

Effective Public Relations Clubs will be able to do : Enhance the club’s public image Gain support and resources for projects Build links with other community organizations Attract qualified members Recognize Rotary members for their contribution to the community Correct misconceptions about the club and Rotary

Club Public Relations Committee

Public Relations Committee Role To develop and execute a plan to tell the public about Rotary and promote the club’s service projects and activities Develop goals Become familiar with PI public relations resources Create awareness within the club and the community Understand the components of public relations Know key Rotary messages Work with other club committees

Key Rotary Messages Rotary is an International humanitarian organization Rotary’s top goal is to eradicate polio worldwide Rotary is on the forefront of tackling major humanitarian issues facing the world Rotary invests in people to generate sustainable economic growth Rotary builds peace and international understanding through education

Public Relations Public Image Resources

Rotary’s New Voice and Visual Identity Guidelines Strengthen Rotary Initiative Conveys clarity, consistency and focus Delivers the same voice and message Refreshed our visual identity Identified how Rotary is different from other organizations Helps Rotarians BRING OUR STORY TO LIFE

Rotary unites leaders from all continents, cultures and occupations Essence Statement Rotary unites leaders from all continents, cultures and occupations to exchange ideas and take action for communities around the world.

Rotary Brand Center: www.rotary.org/brandcenter Key PR Resources Rotary Brand Center: www.rotary.org/brandcenter Effective Public Relations: A Guide for Rotary Clubs Rotary public image coordinators (RPICs) PR writing www.rotary.org: Working with media Public Image grants

Brand Center – www.rotary.org

How can the AG help clubs?

How can you help the clubs? You do not need to be an expert in Public Relations and Public Image Know the available resources and where to find them Encourage clubs to have a Public Relations Committee Share ideas on promoting Rotary and their club Connect clubs with district and zone PI resources Understand the importance of a positive public image to the club and Rotary Inform, inspire and empower the clubs about the Strengthen Rotary Initiative

Questions? I’d like to open the floor for any questions, we have about 5 minutes left. 21