Success Stories DEPT. OF TRANSPORTATION

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Presentation transcript:

Success Stories DEPT. OF TRANSPORTATION OTHERS ARE PARTNERING WITH COLLEGE SPORTS TEAMS, TOO! 12 Departments of Transportation are currently partnering with 13 Learfield Sports Properties around the country. Each of our partners trust Learfield Sports with their college sports marketing efforts to educate the public and grow their brands. We take pride in serving our partners, placing a special emphasis on building genuine and enduring relationships. Our diverse range of brands and over 40 years of experience in college sports marketing has prepared us to develop successful, targeted programs for any wireless provider.

Success Stories DEPT. OF TRANSPORTATION Highlights of our PARTNERSHIPS WITH Department OF transportation MIAMI: Florida Dept of Transportation has teamed with the U to promote the highway safety initiative of occupant protection, “Drive Sober or Get Pulled Over‘’ campaign. Through signage at all athletic events, they are getting the word out across southern Florida. Signage Includes: Football Field Level & Digital Rotational. Basketball Tri-Vision Panels, Courtside Rotational, Baseline Rotational. Baseball Main Scoreboard & Outfield Wall signage. MISSISSIPPI STATE: Video board commercials & radio spots from the Commissioner are run during all Bulldog Athletic events promoting highway safety for road workers & their anti-litter campaign. The theme is “Think Green, Keep Mississippi Clean.” Signage Includes: 30-second video commercial for all athletic events. Also include sponsor logos on waste bins at athletic events, a static vision panel, and LED ribbon board exposure during football games. WYOMING: WYDOT utilizes Wyoming head coach, Dave Christensen to promote their “Click It, don’t risk it” and “don’t drink and drive, please buckle up” campaigns. Following the video board feature, UW cheerleaders toss out tee shirts with the slogan into selected sections. Signage Includes: Field Level, Video board features, Courtside rotational, PA announcements