Over 400,000 registered users by April {$ 0.00 Marketing} Growth

Tweens/Girls

A Day in the Life of Whyville Sunday, March 23, 2003 12,000 unique visitors 563 new registrations 1,584,495 page views 63 minutes, mean visit time

By Comparison Page Views/Month*: Girls life: 175 thousand Cosmogirl: 425 thousand New York Times Learning Net: 1.2 million Time for kids: 8 million BigChalk: 11 million Whyville.net: 47 million Discovery.com: 96 million *Standard Rate and Data Service

Education Sites - avg: 3-5 minutes Top Entertainment Sites: Time Spent Per Login * : Education Sites - avg: 3-5 minutes Top Entertainment Sites: EA online games: 9 minutes AOL Entertainment: 10 minutes Whyville.net 63 minutes Yahoo! Games: 78 minutes Electronic Arts Online: 84 minutes *Nielson//Net Ratings

SO WHY ?

We Are A Real Community !!

We Challenge Our Users Y-POX achoo THE Feb. 14- March 13, 2002 3,000 BBS postings

And Engage Them SOLSTICE SAFARI

DATA FOR TOKYO JAPAN

Safari Team Tokyo Australia Texas Calgary London Singapore Calgary Ohio

Our Kids Own Their Own Learning Sustained Activity, Jan - March Go team we won! yay! thanks for being the best team eva! i gotta go scream into a pillow lol cyaz around! Which Never Ends !! YAY! I am so happy! =) We should have a party... But when would be a good time that all team members could make it? Ensuing discussion of time zones

KEYS TO SUCCCESS We are real (virtual) User owned and created Safe and Responsible Challenging Respectful Responsive Solid educational foundation and objective