BECAUSE afpfoundation.org/bethecause ethical and effective fundraising practices build trust and strengthen relationships. education, training, mentoring and research empower fundraisers. donor-centered fundraisers help transform giving to create social change. The cooperative, annual fund program of the AFP Foundation for Philanthropy and our chapter. afpfoundation.org/bethecause

The “Campaign” Defined BE the CAUSE embodies the importance and impact of a profession that values ethical and effective fundraising and works in the interest of the public good. BE the CAUSE embraces what fundraisers do and why we do it.

What We Do and Why We Do It The AFP Foundation is committed to improving the fundraising profession and creating societal impact. Together, we can: Empower fundraisers, Strengthen relationships, and Transform the way donors give.

AFP Foundation Purpose Statement The AFP Foundation’s purpose is to generate resources for strategic initiatives that advance ethical and effective fundraising worldwide. AFP serves its members the Foundation works in the interest of the public good

2015 BE the CAUSE Results Total: $487,804 from 4,352 donors—a 16% AFP member participation rate Of that amount, $120,833 (25%) from 2,130 donors is a result of the calling program Although we didn’t quite reach our ambitious $500,000 goal, it is a 7.5% increase from the 2014 campaign total of $453,682. Our individual giving program

Your 2015 Gift Helped Support $119,108 in support back to 115 local chapters Professional Development Grants (formerly scholarships) $117,445 in awards for the AFP International Fundraising Conference 131 Chamberlain Scholars (first-time conference attendees) 19 Diverse Communities Scholars 11 Collegiate Scholars $8,000 in awards for AFP Leadership Academy 8 Leadership Scholars Program and research support Inaugural AFP Collegiate Leadership Conference 38 collegiate members and advisors Curriculum revision of AFP CFRE review course Annual Compensation and Benefits Survey

Your Gift at Work in 2016 2016 Goal: $500,000 In addition to building capacity and infrastructure of the Foundation, your gifts will help support programs of diversity and inclusion, professional development and research. More specifically, the Foundation will work on projects such as New Faces of Fundraising, the Emerging Fundraisers Academy and the Growth in Giving Initiative. 2016 Goal: $500,000

2016: New Faces of Fundraising Prepares emerging fundraisers from diverse communities for the workforce through: “Fundamentals of Fundraising,” Other training programs & educational resources, AFP membership, Mentoring, and A paid internship at a local nonprofit. The AFP Foundation is working with the program creators, the AFP Cincinnati Chapter and the Greater Cincinnati Community Foundation, to expand New Faces of Fundraising throughout North America. Fostering inclusion in our profession will empower emerging fundraisers, strengthen the philanthropic culture of local communities, and transform giving in the US, Canada & Mexico. You will help support the AFP Foundation’s efforts to Develop a program toolkit for chapters Prepare chapters to recruit program participants and nonprofit internship hosts; and Seek external funding to be re-granted to chapters for program implementation in future years. IMPACT OF NEW FACES - CINCINNATI 17 participants in three years (2013-2015) 8 employed as fundraisers 7 employed in other nonprofit positions Adrienne McDade, Director of Annual Giving University of Cincinnati Foundation New Faces – Cincinnati, Class of 2013 Co-chair, New Faces Program – Greater Cincinnati Chapter Adrienne on stage at the 2016 International Fundraising Conference in Boston, MA

2016: Emerging Fundraisers Academy June 2-4, 2016, Orlando, FL For undergraduate and graduate students exploring careers in fundraising and nonprofit management 2015 Collegiate Leaders Conference Attendees & Speakers The Emerging Fundraisers Academy is an investment in the next generation of fundraisers. The inaugural Collegiate Leadership Conference in 2015 was enhanced and expanded into the Emerging Fundraisers Academy The academy offers collaborative education, leadership training, networking opportunities, and a mentoring module for prospective and new fundraising professionals that will serve the growing needs of the philanthropic community. In the words of one student attending the 2015 conference, “This experience made me feel valued as a fundraising student and professional. There is nothing quite like that! I would not have been able to make this trip without financial assistance. I was so inspired by the conference. I truly feel that I was able to get a big picture view of things, and that is priceless.” The Emerging Fundraisers Conference is made possible through a generous grant from the Edyth Bush Charitable Foundation.

2016: Growth in Giving Initiative afpfep.org Research to identify and understand the many variables that affect philanthropic giving in the United States. Fundraising Effectiveness Survey Report  Fundraising Fitness Test Many of these variables are well known and understood but other variables that impact growth in giving requires an in-depth study, including the investment in fundraising and individual giving strategies. This research seeks to identify these variables in an effort to comprehend all that goes into making the United States charitable sector as successful as possible in obtaining the resources needed to fulfill its nonprofit mission.

Ways to Give Online at afpfoundation.org/bethecause (Donate Now) or afpnet.org (Make a Gift) Mail check to AFP Foundation for Philanthropy, 4300 Wilson Blvd, Suite 300, Arlington, VA 22203-4168 Call the AFP Foundation directly at (703) 519-8470 for gifts via credit card or to set-up recurring gifts (Alpha Society)

Online Donation Page afpfoundation. org/bethecause – Donate Now afpnet Online Donation Page afpfoundation.org/bethecause – Donate Now afpnet.org – Make a Gift Join Alpha Society Login to Make a Pledge Payment Make a Pledge with Payment Schedule You can get to the online donation page through either the foundation or association websites

How Much of Your Gift Goes Back to Our Chapter? Tiered, Cooperative Annual Fund Distribution Model   Tier Chapter Distribution Criteria 1 15% From first dollar raised 2 25% Meet low-range goal PLUS achieve 100% Board Participation 3 35% Meet high-range goal PLUS achieve 100% Board Participation AND an increase in total funds raised from 2015

Donor Acknowledgement Policy Donors who give <$100 online receive an automatic email acknowledgement; Donors who give <$100 via check or credit card over the phone receive an email acknowledgement within one week; and Donors who give $100+ receive an acknowledgement letter through the USPS within one week. Throughout the year, this is when and how donors will receive acknowledgements

Donor Recognition Levels Steward’s Club: $2,500-$4,999 President’s Club: $1,000-$2,499                           Ambassador’s Club Emerald Level: $500-$999                    Ruby Level: $250-$499              Sapphire Level: $100-$249                    Friends of the Foundation: $50 to $99

Donor Clubs Alpha Society – Monthly Giving Program Alpha Society members provide ongoing, essential resources Leadership Society – Hybrid Program Leadership Society members demonstrate sustaining commitments through cumulative giving of $10,000 or more PLUS annual gifts of $1,000 or more. Omega Circle – Planned Giving Program Omega Circle members make significant contributions through planned gifts of $5,000 or more.

Thank you from the AFP Foundation for Philanthropy! Thank you for being a member of AFP! Thank you for participating in chapter activities! Thank you for all that you do to strengthen your community and transform society! Thank you for your annual gift to BE the CAUSE!