Geographic Coverage: Tea and Ex- Tea Communities Title: Promoting Child Protection by Realizing the Commitments of the Community, District, State and Private Sector Organizations for the Protection of Children in Tea Gardens of India with a focus on Tea Gardens of Assam, India. Geographic Coverage: Tea and Ex- Tea Communities 3 districts (Dibrugarh, Tinsukia, Sivasagar) 176 Tea Gardens 350 villages State level advocacy and technical support to the key Government and statutory bodies. Partnering with ABITA and BCP Focus on Responsible Business Practices

UNICEF PLAYS A converging ROLE IN BRINGING STAKEHOLDERS together to promote child rights TEA ESTATES Goal: Improve communities well-being UNICEF role: Build capacity on Child Protection, Child Rights and what can they do differently GOVERNMENT Goal: Improve development indicators UNICEF role: Strengthen service delivery and advocate for policy changes MULTINATIONALS Goal: Preserve brands’ reputation UNICEF role: Raise awareness of CP issues and create responsible demand for Tea INDUSTRY ASSOCIATIONS Goal: Sustain customers’ demand UNICEF role: Advocate, promote & support responsible business practices to promote Child Protection Children well-being UNICEF’s ultimate ambition is the creation of a self-sustained model that brings together several stakeholders to pursue their common goal of promoting children’s rights the integration of traditional UNICEF programmatic approach with the involvement of the private sector as a change agent can amplify the reach of UNICEF efforts and maximize the impact on the promotion of children’s rights. WORKERS GROUPS Goal: Improve benefits for workers and their families UNICEF role: Build capacity on Child Protection and role of Industry CIVIL SOCIETY Goal: Improve services for communities UNICEF role: Build capacity on Child Protection

Assess the situation and impact on children in the tea industry The Corporate engagement approach aims to Promote Child Rights through Responsible Business Practices OBJECTIVES: Assess the situation and impact on children in the tea industry Together with stakeholders, develop an approach and methodology beyond compliance Work on the supply side through programmatic interventions and on the demand side through a CSR approach Build awareness and capacities of tea estates, industry, workers and other stakeholders