Team Project IS714 James Carr, Paige Chen, Ray Dogum Melissa Freeman, Hunter Sanders

Key Statistics Sector definition: Consumer healthcare Core problem for the industry: How do we as company meet consumer demand for agency over their health? Unmet demand: Inconvenient access to personal bio-stats; consumers want more ability to engage with their personal healthcare Size of the market : $520 billion in global market today1 Growth rate: Nearly 50% over 5 years1 Other relevant and important characteristics a tangible product that contains sensors sold at the retail lever to consumers to increase their healthcare insights 1 Accenture Consulting

Major Players CVS Health Partnership with Curbside, a Company Perfecting the Store Pickup Experience, to Bring New Level of Retail Convenience to Customers; Digital Pharmacy Tools to Help Make Medication Adherence Easier and More Convenient 1 Philips launched a suite of consumer-facing health devices, but it is also building out its population health strategy, through acquisitions like Wellcentive, an Atlanta, Georgia-based population health management software company. 2 Apple Apple’s HealthKit, the patent application addresses a wearable, not specifically the Apple Watch, that can be used on any limb of the body, and compensates automatically for differences in electrocardiographic measurements on side of the body, or distance from the heart.3 Google Google Fit; Google Glass; Smart Contact Lenses; partnership with Quest Diagnostics to facilitate and enhance communications between physicians; Telehealth 4 Fitbit In July Fitbit announced a longstanding partnership with Fitabase, a research platform that collects data from internet-connected devices.2 Solved by: Consumer health tracking devices, tools, genetic testing services, doctors, online information databases 1 http://cvshealth.com/tags/health-care-innovation 2 http://www.mobihealthnews.com/content/consumer-health-tech-companies-are-moving-increasingly-healthcare 3 http://appleinsider.com/ 4 http://hitconsultant.net/2014/12/22/7-google-ventures-poised-to-revolutionize-healthcare/

List of Companies Chosen by the Team Company Student 1 Proteus, Patient Engagement James Carr 2 CVS, Digital Innovation Lab Paige Pei Ching Chen 3 23andMe, Genetic Sequencing Ray Dogum 4 Naked.fit & Scandu Melissa Freeman 5 Philips, Healthcare Devices Hunter Sanders