Fast Track Insights Weekly Summary July 23rd - July 29th Cyclone Bicycle Supply Prepared on August 6th 2017 Powered by RETAIL DATA PARTNERS Powered by RETAIL DATA PARTNERS Private and Confidential | Fast Track Insights

A Data-Driven Approach AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Fast Track Insights

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Fast Track Insights

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Fast Track Insights

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Fast Track Insights

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Fast Track Insights

Chargebacks PO - On-Time Non-Compliance Oversized Carton Prep - Bagging No Carton Content Label Private and Confidential | Fast Track Insights

Category Activity Category Shipped COGS July 23rd - July 29th Change over last week 9000 Cycling - 9130 Bike Locks $157,541.42 $112,715.00 9000 Cycling - 9100 Accessories $102,801.37 $71,396.03 9000 Cycling - 9107 Tires $88,021.34 $58,811.37 9000 Cycling - 9204 Drivetrain and Accessories $66,302.75 $37,693.22 9000 Cycling - 9208 Handlebars- Stems- and Seatposts $44,122.29 $29,222.01 9000 Cycling - 9206 Brake Parts and Accessories $29,903.88 $20,033.95 9000 Cycling - 9114 Wire Bead Tires $20,582.94 $14,119.06 UNKNOWN - UNKNOWN $15,053.30 $8,053.49 9000 Cycling - 9108 Tubes $13,590.12 $8,871.16 9000 Cycling - 9106 Wheels $8,618.78 $4,977.67 9000 Cycling - 9103 Bike Cleaners and Lubes $8,122.83 $5,964.49 9000 Cycling - 9499 Uncategorized $5,603.75 $3,682.41 9000 Cycling - 9102 Tools $3,886.87 $2,613.11 9000 Cycling - 9154 Bike Baskets $2,806.21 $1,990.55 9000 Cycling - 9109 Fenders $2,517.08 $1,697.03 Private and Confidential | Fast Track Insights

Brand Activity Brand Shipped COGS July 23rd - July 29th Change over last week Kryptonite (KRYA0) $150,480.12 $107,668.71 SRAM (SRAM0) $81,332.79 $50,258.71 Maxxis (MAXAP) $64,122.40 $44,741.15 UNKNO $51,429.08 $31,201.65 SCHWALBE (SCHAW) $37,403.14 $24,784.39 Mirrycle (MIRAK) $20,594.31 $14,554.89 Race Face (RACA7) $15,194.52 $8,365.13 Cane Creek (CANDE) $11,733.49 $8,450.12 Avid (AVID0) $10,940.30 $8,375.48 Kool Stop (KOOAF) $9,871.70 $6,802.65 Sta Tru (STAJU) $9,789.64 $5,735.73 WALE8 $8,488.29 $7,218.96 Odi (ODIA0) $7,011.38 $4,700.43 ProGold (PROJV) $6,002.26 $4,393.50 Pinhead (PINA0) $5,167.90 $3,628.17 Private and Confidential | Fast Track Insights

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7) $81,793.61 $56,740.82 Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G) $22,104.88 $17,592.41 DZ Nuts Pro Chamois Cream (B008F9J16M) $21,802.28 $15,570.48 Mirrycle MTB Bar End Mountain Bicycle Mirror (B01G98514Q) $17,055.07 $12,343.92 SRAM Supercork Bicycle Bar Tape (B00142MD62) $13,765.92 $9,971.58 Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F) $11,162.04 $8,591.10 Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6) $9,622.06 $6,034.71 SCHWALBE Marathon Plus HS 440 Wire Tire (B00PUHTXSS) $8,513.47 $5,935.31 Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI) $8,415.84 $6,657.16 SRAM XX1 X-DOME Cassette (B00A3FYU8A) $7,886.43 $5,174.79 Individual Products Product COGS Change Out of Stock Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051) $81,793.61 $56,740.82 6.66 % Kryptonite 997986 18mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / 134961) $22,104.88 $17,592.41 1.26 % DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / 095.011.11000) $21,802.28 $15,570.48 0.56 % Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001) $17,055.07 $12,343.92 0.29 % SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / 00.7915.017.000) $9,180.10 $6,751.36 0.12 % SRAM XG-1199 XX1 Cassette (B009F92AVO / 155261) $7,886.43 $5,174.79 0.00 % Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / 152064) $7,491.62 $3,766.98 2.62 % Kryptonite 999492 Black 14mm x 60-quot- (1415) New York Fahgettaboudit Chain and... (B001SMUB7G / 999492) $7,477.21 $5,888.86 1.46 % Wald 10252 Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252) $6,772.82 $5,971.00 0.38 % Maxxis EXO 3C Triple Compound Minion DHF Folding Tire, 27.5 x 2.3-Inch (B00EEEBM4G / TB85925100) $6,702.29 $4,814.04 Private and Confidential | Fast Track Insights

Increasing Products Increasing Parent Products Shipped COGS Change over last week Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7) $81,793.61 $56,740.82 Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G) $22,104.88 $17,592.41 DZ Nuts Pro Chamois Cream (B008F9J16M) $21,802.28 $15,570.48 Mirrycle MTB Bar End Mountain Bicycle Mirror (B01G98514Q) $17,055.07 $12,343.92 SRAM Supercork Bicycle Bar Tape (B00142MD62) $13,765.92 $9,971.58 Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F) $11,162.04 $8,591.10 Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI) $8,415.84 $6,657.16 Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6) $9,622.06 $6,034.71 SCHWALBE Marathon Plus HS 440 Wire Tire (B00PUHTXSS) $8,513.47 $5,935.31 Maxxis Ardent EXO TR Tire (B00JTYDFB4) $7,509.75 $5,415.36 Increasing Individual Products Product COGS Change Out of Stock Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051) $81,793.61 $56,740.82 6.66 % Kryptonite 997986 18mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / 134961) $22,104.88 $17,592.41 1.26 % DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / 095.011.11000) $21,802.28 $15,570.48 0.56 % Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001) $17,055.07 $12,343.92 0.29 % SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / 00.7915.017.000) $9,180.10 $6,751.36 0.12 % Wald 10252 Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252) $6,772.82 $5,971.00 0.38 % Kryptonite 999492 Black 14mm x 60-quot- (1415) New York Fahgettaboudit Chain and... (B001SMUB7G / 999492) $7,477.21 $5,888.86 1.46 % SRAM XG-1199 XX1 Cassette (B009F92AVO / 155261) $7,886.43 $5,174.79 0.00 % Maxxis EXO 3C Triple Compound Minion DHF Folding Tire, 27.5 x 2.3-Inch (B00EEEBM4G / TB85925100) $6,702.29 $4,814.04 Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / 152064) $7,491.62 $3,766.98 2.62 % Private and Confidential | Fast Track Insights

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week SRAM XX 166 Q-Factor GXP Crankset - No Cups (B003BNY48C) $0.00 $-1,358.28 SRAM XX1 BB30 1X11-Speed 170 156 Q-Factor with 32T Direct Mount Ring withou... (B0127E7B9O) $-697.84 SRAM Red Rear Derailleur (B01HQDZC6A) $-613.79 SRAM X01 Eagle 12-Speed Rear Derailleur (B01HQE434Q) $-507.63 SRAM BB30 YAW 46/36T Force 22 Crankset (B0127D9WCY) $0.61 $-403.08 SCHWALBE Jumbo Jim Evolution TL Easy Folding Tire (B0108V1GXU) $-331.45 SRAM XG-1080 10-Speed Road Bicycle Cassette (B004HHRBA4) $-329.89 SRAM XX1 GXP 1X11-Speed 170 168 Q-Factor with 32T Direct Mount Ring without... (B0127E9OOE) $-288.54 SRAM X-Sync 11 Speed Chainring (B00LGZB7MI) $-269.31 SRAM FORCE Rear Derailleur WiFli- Medium (B00AZ2UOTU) $1.50 $-260.67 Decreasing Individual Products Product COGS Change Out of Stock SRAM XX 166 Q-Factor GXP Crankset - No Cups (170 42-28T) (B003BIEVJY / 006115338070...) $0.00 $-1,358.28 0.00 % SRAM Red Quarq Gxp 175mm 110 Drive Train (B01BMKL2US / 00.3018.089.175) $-1,000.58 16.67 % SRAM Rail 50 10-Speed Rear Wheel, 29-Inch/12mm (B00FOOHQHM / 00.1918.120.007) $-863.44 SRAM XX1 BB30 1X11-Speed 170 156 Q-Factor with 32T Direct Mount Ring withou... (B00RQW140A / 00.6118.333.002) $-697.84 SRAM Red22 Rear Derailleur 11-Spd Short Cage (B01BULQVAU / 00.7518.084.000) $-613.79 15.20 % Race Face 104mm Single Chain Ring, Black, 32T 9/10/11 Speed (B00D3FG5EY / RRSNNW104X32BLK) $0.86 $-524.56 0.47 % SRAM X01 Eagle 12-Speed Rear Derailleur Red, One Size (B01DUSDDPW / 00.7518.096.000) $-507.63 4.22 % SRAM BB30 YAW 46/36T Force 22 Crankset, 172.5 mm (B00CLC8VHY / 00.6118.109.011) $0.61 $-403.08 SRAM XG1080 11-36T 10 Speed Cassette (B008JHQRPS / 147280) $-329.89 0.36 % SRAM XX1 GXP 1X11-Speed 170 168 Q-Factor with 32T Direct Mount Ring without... (B00RQW1M2K / 00.6118.332.004) $-288.54 Private and Confidential | Fast Track Insights

Appendix Private and Confidential | Fast Track Insights

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Fast Track Insights

Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net Vendor Support team@ftinsights.net Private and Confidential | Fast Track Insights