US, Ad blocking software use by state 2015 % share of internet users Source: PageFair and Adobe, 2015 Ad Blocking Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

Global, active ad blocking software users Millions Source: PageFair and Adobe, 2015 Ad Blocking Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

US, economic cost of blocking ads US$ billions Source: PageFair and Adobe, eMarketer, 2015 Ad Blocking Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

Global, effect of ad blocking by industry Share of ad-blocking rates by site category Source: PageFair and Adobe, 2015 Ad Blocking Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

Global, online time by device Internet users aged 16-64. Hours:Minutes. May not sum due to rounding. Source: GlobalWebIndex Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

Europe, ad-blocker adoption, by country % share of internet users Source: PageFair and Adobe, 2015 Ad Blocking Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

US, reasons to adopt ad blocking % of respondents, sample of 400 US non-users Source: PageFair and Adobe, 2015 Ad Blocking Report Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view

UK, share of users who would switch off ad blocker if requested to % of respondents Source: IAB UK; Ad Blocking Report, Wave 4, February 2016 Extracted from Adstats: UK adspend forecast To click through to article, use Slide Show view