SWOT Analysis of a Business School Syed Zahoor Hassan, PhD Professor, SDSB, LUMS Former Vice Chancellor LUMS Shaukat Ali Brah, PhD Founding (and Former) Rector KSBL Former Professor & Dean KSBL, AGU and LUMS April 28-29, 2017

Analysis of a Business School “Try not to be a man of success, but rather try to become a man of value” – Albert Einstein

Outline Mission, Core Values and Vision Internal Analysis Strengths and weaknesses External Analysis Environmental trends Opportunities and weaknesses Competitor Analysis

Mission, Core Values and Vision A comprehensive statement of the purpose of the business school Core Values The core values describe how the school will carry out the mission Vision Image of the desired future for the school and members

Internal Analysis Strengths and Weaknesses Faculty, staff, students and curriculum Location, infrastructure and funding Exchange programs, academic linkages, industry collaborations and alumni support Employment, reputation and community support

External Analysis Key stakeholders Trends and implications Faculty, staff, students, industry, collaborators, alumni, supporters, government, community and financial supporters Trends and implications Opportunities and threats

Competitor Analysis Academic excellence and research Degree Programs Associate, undergraduate and graduate Executive education and consulting Employability of graduates Market reputation and linkages

Group Assignment Select your “Business School” Perform internal analysis Strengths and weaknesses Do external analysis Environmental trends and implications for key stakeholders (Students, faculty, staff, alumni, supporters, trustees, government and industry) Opportunities and threats Carry out competitor analysis

Sample Group Presentations Identify your “Business School” Report internal analysis Strengths and weaknesses Present external analysis Environmental trends and implications for key stakeholders (Students, faculty, staff, alumni, supporters, trustees, government and industry) Opportunities and threats Describe competitor analysis

Concluding Thought “The journey of a thousand miles begins with one step” — Lao Tsu