Prepared by: Celeste Ng Updated on: May, 2017 Facebook advertising Prepared by: Celeste Ng Updated on: May, 2017

2017 – Facebook adverting (1)

2017 – Facebook adverting (2)

2017 – Facebook adverting (3)

2017 – Facebook adverting (4)

2017 – Facebook adverting (5)

2017 – Facebook adverting (6)

Facebook Advertising (1)

Facebook Advertising (2)

Facebook Advertising (3)

Facebook Advertising (4)

Facebook Advertising (5) What is the Suggested Bid Range and how does Facebook calculate it? “… The suggested bid range is there to help you pick a maximum bid so your ad will be successful. It’s based on how many other advertisers are competing to show their ad to the same audience as you are. … the suggested bid range changes over time. This is normal, since it depends on how many other people are competing for your target audience.” (Direct quote - Source: https://www.facebook.com/help/2131407787168 49/ )

Facebook Advertising (6) “Do I have to pay to run ads or sponsored stories on Facebook? Yes, it costs money to run ads and sponsored stories on Facebook, just as it does to run ads in your local newspaper. Advertisers are in control of how much they spend by setting a daily or lifetime budget. When you run your ad or sponsored story you will only be charged for the number of impressions (CPM) or clicks it receives. The amount that you pay will never be more than your daily or lifetime budget and there are no additional fees associated with running ads or sponsored stories on Facebook.” (Direct quote - Source: https://www.facebook.com/help/318171828273417/)

Facebook Advertising (7) “What is the difference between paying for impressions (CPM) and paying for clicks (CPC)? CPM stands for cost per 1,000 impressions. This means you’ll pay when people see your ad. When you set up your ad, your impressions will be optimized so your ad shows to people who are most likely to help you reach your goal. … CPC stands for cost per click. If you are paying for clicks, you’ll be charged each time someone clicks on your ad or sponsored story. You can only pay for clicks if you choose See Advanced Options when you’re setting up your ad, or if you’re advertising an external website. … paying for clicks isn’t as valuable if your goal is to get people to take an action on Facebook. When you pay for clicks, your ad will be shown to the people who are most likely to click on your ad, but who may be unlikely to take any other action such as liking your Page, engaging with a Page post, installing your app, using your app or joining your event.” (Source: https://www.facebook.com/help/318171828273417/)