Metadata November 2017 Martin Klopstock

Metadata - TOPICS DISCOVERY SALES BIC BASIC WHEN? ACCREDITATION MANAGEMENT

Why are Metadata important? DISCOVERY

Your metadata does a LOT of work Discovery Your metadata does a LOT of work

Discovery – metadata in your publishing system Short and long Description

Discovery – metadata to data aggregators ONIX 3.0 TextType02 Short Description ONIX Code Lists Issue 39, 19 October 2017: Text Type ONIX 3.0 was first released in 2009

Discovery – metadata on your website & e-retailers Consider ONIX 3.0 for your web feed Short Description

Discovery – metadata in the catalogue & AIs Long Description Table of Contents

Discovery – metadata in social media Short Description

Discovery – US distributor metadata platform ONIX 3.0

Why are Metadata important? SALES

Sales Link to the 2016 update https://www.scribd.com/document/357981883/nielsen-book-us-study-the-importance-of-metadata-for-discoverability-and-sales-digi-d5-5

WhatMetadata? BIC BASIC as a minimum…

BIC Consider joining… Check out the website

EDITEUR Consider joining Check out the website… Our role is: To identify requirements, specify, develop, publish, and maintain our own messaging standards in support of e-commerce within our sectors… To promote the implementation both of our own standards and of other appropriate standards within our stakeholder community… Consider joining Check out the website… Consider joining… Check out the website

BIC BASIC 11 mandatory Elements THEMA 1.2 & BISAC

THEMA 1.2 Accepted in many international markets Derived from BIC Exists in many languages Can be mapped from BIC, depending on your bibliographic system Consider: change to assigning THEMA and map to BIC (as there are more codes in Thema). We did it the other way round and have to manage the gaps

Excellent summary of BIC BASIC http://www. bic. org

BIC additional metadata elements - TOC

Metadata - timeliness WHEN?

Metadata – WHEN? You need a plan to cater for all supply chain eventualities. Feeds to Nielsen & Amazon – daily incremental For Ingram US feeds – you need to update Coresource weekly and have metadata up to 11 months ahead Plan to capture your metadata as early as you have a signed contract and review regularly for missing elements. Have defined ‘sign-off’ stages for metadata in the book life cycle.

Metadata – WHEN? Dependent on recipient requirements In UK aim for 6 months before pub date Ingram (e.g.) in US require metadata up to 11 months ahead of pub date. Set out your internal processes to cater for worst case scenario (Discussion)

Metadata -How do you know how well you’re doing? ACCREDITATION

BIC Product Data Excellence Awards

Nielsen monthly reports

Nielsen monthly reports

Metadata -How? MANAGEMENT

Metadata – how to manage in-house? Any publisher operating in an international supply chain needs a strong metadata management function Not a job for an ‘intern’ or a junior member of staff Skills required: knowledge of systems/metadata/ONIX/supply chain partners Excellent communication and people management (as they have to get others to do what they need to!) Systems thinking but detail oriented

Metadata – 5 ‘Rules’ One field/version per metadata element Accurate Timely Validate regularly (eg monthly) Have someone overall responsible and empower them