Jesse Wolfersberger Director, Consumer Insights GroupM Next The Future of Shopping Jesse Wolfersberger Director, Consumer Insights GroupM Next

In-Store vs. Online Shopping Benefits of In-Store Toaster Buddy more meaningful when fought to death over Periodic exposure to germs necessary for robust immune system Screaming at clerk to unlock video game display case still counts as human contact Benefits of Online Don’t have to use legs Ability to read 1,634 reviews of $12 iPhone case before committing to purchase Number of big-screen TVs you can buy not limited by size of car

The Impossibility of Classification How often do you shop in the following ways? % of shoppers 18-34 35+ Research In-Store And Buy Online 13% 22% 10% Research Online And Buy In-Store 35% 48% 30% Research And Buy Online 36% 44% 33% Research And Buy In-Store 41% 45% 39%

I don’t want to shop for it I need it now I don’t want to shop for it I want to shop for it I can wait

The Four Amazon Battlegrounds Beat Amazon in Price (good luck) And Change Public Perception (multi-year campaign) Price Convenience Speed Experience

The Four Amazon Battlegrounds Price Convenience Speed Experience

The Four Amazon Battlegrounds Brick and Mortars Price Convenience Speed Experience

The New Try-It-Before-You-Buy-It 74% are excited to use Virtual Reality technology while shopping Highest rated technology in survey The North Face Jaunt VR

Does This Look Good on Me? 69% are excited to use Augmented Reality technology while shopping Facecake Swivel

The Dawn of the (Actually) Helpful Associate 67% are excited to have a personalized experience with a store associate Store Attribute % Top 3 Closest to your house 72% You are a member of their loyalty club 67% The most helpful employees 59% Lilly Pulitzer

New Uses for the Store Itself 62% have ordered online and picked up in-store 46% at least once a month Among Ages 18-34: 74% have ordered online and picked up in-store 63% at least once a month % of Shoppers 18-34 35+ Research In-Store And Buy Online 13% 22% 10% Research Online And Buy In-Store 35% 48% 30% Research And Buy Online 36% 44% 33% Research And Buy In-Store 41% 45% 39% Trunk Club

I don’t want to shop for it I don’t want to shop for it I need it now I don’t want to shop for it I don’t want to shop for it I want to shop for it I want to shop for it I can wait

Loyalty – The Next Battleground Store Attribute % Top 3 Closest to your house 72% You are a member of their loyalty club 67% The most helpful employees 59%

Jesse.Wolfersberger@groupm.com @jesseberger Thank You Jesse.Wolfersberger@groupm.com @jesseberger