International Business Plan 808 Study NZ Worldwide International Business Plan 808 Setup a Student Recruitment Agency in Sri Lanka and a branch in Bangladesh Subash Kulatunga

Introduction Global Higher Education is a trillion dollar business (1.9 trillion dollars as at 2016). English speaking countries are topping. Selling education is $3.5 billion to NZ New Zealand is servicing approximately 100,000 foreign students at 100,000 students at present.

Sri Lankan Overseas Education Market 17,000 Sri Lankan students have enrolled in foreign universities and institutions in 2016. 780 Sri Lankan students have enrolled in New Zealand universities in 2016. Australia, U.S.A and U.K are the most popular study destinations for Sri Lankan students. Malaysia, Singapore and Dubai are becoming popular with Sri Lankan students.

Bangladesh Overseas Education Market Approximately 20,000 students have enrolled in foreign Universities and institutions in 2016 . New Zealand has attracted only 430 Bangladeshis students in 2016. U.K, Australia and U.S.A are popular destinations for Bangladesh students. Singapore, Malaysia and Dubai are becoming popular in Bangladesh as a study destinations.

Business Plan Methodology Project Management is “Temporary endeavor, undertaken to create a unique product, service or result”.

Measurable Organizational Value (MOV) MOV of this project could be categorized in to two aspects, Social Impact To give more accessibility to Sri Lankan and Bangladeshi students to higher education in a more reachable way and deliver more international students to the New Zealand higher education industry. Financial Impact To enroll at least 25 students from both countries during the first year of business to NZ institutions and earn 65,000 NZD as commission. Further expect 35% growth YOY.

Business Alternatives Colombo Partnership Own Office

Business Alternatives Dhaka Own Branch Franchise Office

Economic Feasibility for a Partnership in Colombo Existing student recruitment agency agreed 25% stake for LKR 10Mln. Cost is LKR 10,000,000 (NZD 93,000) for 25% stake. They make LKR 2,500,000 profits annually.( our profit share is for 25% is LKR.625,000/-) Approx. investment for 25% stake Rs.10,000,000/- Ongoing business annual profit Rs.2,500,000/- ROI 2,500,000 X 25% = 625,000 X 100 10,000,000 6.25% Pay Back Time = over three years (Approximately 15 years)

Having Our Own Office in CMB Cost (Capital +Operation) =1,498,000+ 3,346,000 = SLR 4,844,000 (45,271 NZD) (31,271+14,000) NZD Benefit 15 Students =10% - 15% (10+15/2)*   Avg. Tuition fees =NZD 18,000/- to 25,000/ Expected revenue = (18,000 + 25,000) /2** **21,500 x 12.5% (Avg. com*) Commission per student = 2687.5 NZD Total commission from 15 students =2687.5 x 15 = 40,312 NZD Total commission in SLR (1NZD=107 SLR) =SLR 4,313,438

Economic Feasibilities CMB Office Benefits Year 1 Year 2 Year 3 No of students to be recruited 15 (25%<) ($2687x15) 19 (35%<) ($2687x19) 26 (35%<) ($2687x26) Increase in Revenue $40,312 $51,053 $69,862 *Operational Cost (10% increase YOY) $31,271 $34,398 $37,838 Operational profit/loss $9,041 $ 16,655 $32,024 Total Investment 45,271 ROI 20% 37% 71% Pay Back Time (45,271)+9,041 (36,230)+16,655 (19,575)+32,034 One NZD = 107 SLR

Having an Own Branch in Dhaka Total Cost Dhaka office BTK 737,800 +1,754,000 (Capital + Operational) BTK 2,491,800 1 NZD = BTK 58 = 42,962 NZD   Benefits 10 students in the first year =2,687.50 X 10 =26,875 NZD

Economic Feasibility Dhaka own office Benefits Year 1 Year 2 Year 3 No of students to be recruited 10 (20%<) ($2687x10) 12 (30%<) ($2687x12) 15 (30%<) ($2687x15) Increase in Revenue $26,870 $32,244 $40,315 *Operational Cost 10% increase YOY $30,241 $33,265 $36,592 Operational profit/loss $(3,371) $ (1,021) $3,823 Total Investment 42,962 ROI -8% -2% 9% Pay Back Time (42,962)+(3,371) (46,333)+(1,021) (47,354)+3,823

Having a Franchise at Dhaka Franchise concept (Franchisee 40 : 60 Franchiser) Responsibilities of Franchisee Branding the allocated area in the franchise office, supply a laptop, training the staff member and annual brand marketing. Responsibilities of the Franchiser Allocate a 10x10 area from his existing office (prime location), dedicate one of their staff member and bare the operation cost. **To get a franchise of StudyNZworldwide, the current business should be related to travel and tourism. Specially consider, student recruitment agencies those are not recruiting for New Zealand institutions and airline ticketing agents.

Having a Franchise at Dhaka Cost Franchisee capital cost =NZD 5,000 Marketing budget =NZD 7,000 Total cost =NZD 12,000 Benefit Commission for a student = NZD 2,687.50 X 10 = NZD 26,875 X 40% (Franchisee ) =NZD 10,748

Economic Feasibility Dhaka Franchise Benefits Year 1 Year 2 Year 3 No of students to be recruited 10 (20%<) ($2687x10X40%) 12 (30%<) ($2687x12X40%) 15 (30%<) ($2687x15X40%) Increase in Revenue $10,748 $ 12,898 $16,122 *Operational Cost $7,000 Operational profit/loss $3,748 $ 5,898 $9,122 Total Investment 12,000 ROI 31% 49% 76% Pay Back Time (12,000)+ 3,748 (8,252)+5,898 (2,353)+9,122

Alternative Analysis Alternatives-CMB ROI 1st Year ROI 2nd Year ROI 3rd Year Pay Back Time Partnership 6% 8% 10% 10 Years Own Office 20% 37% 71% 2.7 Years Alternatives-DKA ROI 1st Year POI 2nd Year ROI 3rd Year Pay Back Time Own Branch -8% -2% 9 Eight Years Franchise 31% 49% 76% 2.3 Years

Project Planning 1.Explain the project plan to key stakeholders and discuss 2.Difine roles and responsibilities 3.Hold a kick off meeting 4.Develop a scope statement 5.Develop a scope baseline 6.Develop the schedule and cost baseline 7.Create baseline management plan 8.Develop the staffing plan 9.Analysied the project quality and risk 10.Communication

Challengers Get a Collaboration with Universities and Institutions Requirements Previous experience in the trade (student supply). Three references (from the student suppliers). List of current student supplying institutions.

Path to get the Requirements First get the chance from Institutions to supply the students. Three institutions have agreed on following conditions. Undertake to supply five students in the first year. Pipe line of 10 students to get the continues supply. Strong New Zealand References (Personal). Strong financial statements of the owners other businesses in home country.

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