Increasing In-Bay Automatic Revenues 2007 Ryko Annual Sales Meeting Increasing In-Bay Automatic Revenues “It’s all about the Benjamin's”

Increasing Site Revenue What is the average per car revenue of your customers? Do you even know? What is your customers average hourly thru-put?

Increasing Site Revenue How do your customers stack up?

Increasing Site Revenue In 2004 I opened a dual in-bay automatic and shocked the competition with a $10 top wash.

Increasing Site Revenue My closest competitor had their top wash priced at $7.

Increasing Site Revenue When over 50% of my customers were choosing my $10 wash, I knew I had under priced myself. My per car average was $7.43.

Increasing Site Revenue The wheels started turning in BW’s head.

Increasing Site Revenue In 2006 I added Rain – X to my bays and priced my top wash at $15. My average jumped to $9.55 per car.

Increasing Site Revenue This is not a fluke. It was a well thought out, calculated move. I offer customers an experience that my competition does not.

Increasing Site Revenue Average In bay automatic wash Prices in my market are under $5 per car. You can not just raise prices and expect results.

Increasing Site Revenue More Proof A friend of mine, in my market, has off-board arches and ala carte menu offerings of Rain – X and Tire Shiners and is averaging over $15 per car through his in bay automatics

Increasing Site Revenue He priced his top wash at $16 and has an additional $8 in up grades

Increasing Site Revenue

Increasing Site Revenue This is his second site and he is achieving the same results at his first location

Increasing Site Revenue We can command a premium because we stand out in the crowd.

Increasing Site Revenue I Like Bubbles Besides the best wash quality in town, what else can you do to create an unforgettable experience?

Increasing Site Revenue Help Your Customers Create a Brand

Increasing Site Revenue Help them Stand out in the Crowd

Increasing Site Revenues How can I make a difference in old bays? Can I create New Life?

Increasing Site Revenues Absolutely Add new features such as Rain Shield Brighten the Bay with new lights and Royal Building Products Add Bubble Machines

Increasing Site Revenue The Experience Economy Work is theater & every business a stage     

Increasing Site Revenue The Experience Economy Four Realms of an Experience Entertainment Education Escape Estheticism

Increasing Site Revenue Read, “The Experience Economy”, by Joseph Pine and James Gilmore

Increasing Site Revenue Thanks! BW