2015 EXPLORE MINNESOTA COOPERATIVE ADVERTISING PROGRAM The Explore Minnesota Tourism Cooperative Advertising Program for 2015 will be an 8-Page Insert in the March/April Issue.  New for this year the insert will consist of 3 pages of editorial coverage and the remaining pages being made up of industry partners. The 2015 circulation for the insert will remain at the full 950,000 circulation throughout the Midwest.  The insert will be an excellent opportunity to reach new prospective travelers in and outside of Minnesota. DATES TO REMEMBER Issue Date: March/April 2015 On-Sale Date: March 3, 2015 Space Close: Dec. 12, 2014 Material Closing: Dec. 22, 2014 ADVERTISING RATES (NET) Back Cover: $15,745 Full Page: $12,480 1/2 Page: $6,250 4-Inch: $2,865 ADDED VALUE Reader Service Listing in March/April and May/June issues Featured Destination on MidwestLivingTravel.com for ½ page or larger MIDWEST LIVING READERS ARE ACTIVE Activities MWL Readers Participated In (past 12 months) Comp Index Visited MN on any domestic trip 290 Spent 2+ nights in a hotel 137 Spent $1,000+ while on vacation 150 Shopped while on vacation Visited a national park while on vacation 136 Played golf while on vacation 117 Fishing while on vacation 166 Backpacking/hiking wile on vacation 243 General Sightseeing while on vacation 152 Showcase your destination, lodging property, golf course or attraction with a special program designed to connect you with your best prospects – active, affluent Midwesterners that only Midwest Living can deliver. TO RESERVE YOUR SPACE, PLEASE CONTACT: Kim Sommerfeldt Midwest Living Account Manager P: (815)-363-1417| kim.sommerfeldt@meredith.com