Commercial Production Process

Production Facilities Firstly you will need a radio studio to record your radio commercial, its key in the entire process of radio commercials. Studios will often consist of a sound booth and a control room. The sound booth will generally consist of radio microphones and a desk. The control room consists of equipment used to edit the commercial such as mixers and recorders. A post production facility with a computer and editing software such as soundtrack pro.

Different Production Roles Sound Engineer: A sound engineer works with the technical aspects of sound during the the recording, mixing, and reproduction. Producer/Director: Directs the commercial, similar to a film director with similar responsibilities such as making sure everything is running smoothly and everyone knows their roles. Voice Actor: Reads the script and stars in the advert, has to make the commercial exciting.

Music The creators of the commercial will need to check if the music they use in the commercial is copyrighted if so they will have to buy the rights to the music this is why royalty free music is often used in radio commercials.

Financial considerations The cost for radio adverts will vary depending on the advert. They will have to consider how much they have to pay the voice actors, the rights to the music and the cost of airing their advert. There is a wide range of adverts that a radio station accepts. The cost of developing an advert which will include actors, speaking, music, and sound effects usually won’t cost more than 10% of the budget which is normally around £250 for smaller stations.