International Marketing
Re-evaluate Marketing Mix
Re-evaluate Marketing Mix Product
Re-evaluate Marketing Mix Pricing
Re-evaluate Marketing Mix Distribution
Re-evaluate Marketing Mix Promotions
Market Segmentation
Market Segmentation Traditional - geographic, demographic etc.
Market Segmentation Psychographic - lifestyle, personality etc.
Market Segmentation Behavioural - benefits sought, brand loyalty etc.
Product - Promotion Mix Strategy
Product Promotion Mix Strategy Product-promotion extensions
Product Promotion Mix Strategy Product extension-promotion adaptation
Product Promotion Mix Strategy Product adaptation-promotion extension
Product Promotion Mix Strategy Product - promotion adaptation
Promotion Strategy Select advertising, personal selling, promotion or publicity based on:
Promotion Strategy Laws
Promotion Strategy Media availability
Promotion Strategy Cultural preference
Promotion Strategy Communication practices
Promotion Strategy Acceptable level of persuasion
Promotion Strategy Price
Promotion Strategy Product features
Distribution Strategy Select channels based on
Distribution Strategy National retail and wholesale structures available
Distribution Strategy Competition with others in channel
Distribution Strategy Does firm normally sell direct
Distribution Strategy Desirable level of channel control