Keeping and Upgrading Your New Donors

Broadening Your Definition: _________ Acquisition ____________ Reactivation New Donor Lapsed Donor

Why New Donor Acquisition? _______ Attrition Dx3 Donors lapse for three basic reasons: 1. Death (801 deaths per 100,000) 2. Departure 3.. Dissatisfaction

Why New Donor Acquisition? Relational Marketing Strategies b. ______ Growth Mega Major Donors Large Donors Middle Donors Tactical Upgrade Strategies Small Donors Acquisition

What’s a Good Acquisition Response? Cost vs. Investment? Make Money? _________ Break-Even! New Donors =

Retention Strategies: What is it and what should it be? _________ - two very powerful words We seek a 50% or better annual retention rate Thank You! Call Receipt/Brochure Card Welcome Newsletter

Upgrade Strategies: ___________ ______________ ______ ____________ Ask Amounts Mailing Schedule Offers Re-Thank You Re-Acquisition

Results:

Questions? Thank You!