External Communications District Public Relations Committee How many can you find? >>>

Hosts Heyun Jeong UC Berkeley Publications Editor Brandon Roman De Anza College Communications Chair Cherie Leung UC Berkeley Communications Chair Tyler Bowman UC Davis Communications Chair

Introduction Press Releases On-campus Presence Resources Q&A

To start... What is external communications? Getting the word out Promoting our organization Why is it important? Increase awareness/visibility of CKI Most important, how do you use external communications? To represent our organization!

Example - Press Releases What is it? an official public statement issued to news sources, providing information on a particular event or organizational change Why is it important? used to showcase CKI and your home club or division’s event! a professional means to make a public statement on media sources

Example - Press Releases

Structure of Press Releases Let’s take a look at a basic template, which can also be found on our District CNH KB! Important Parts Official Header Contact Info “FOR IMMEDIATE RELEASE” Catchy Headline City and date of event Boilerplate ### to indicate ending

Timeline of Process Start crafting it roughly 3-4 weeks before your event/announcement Find the template via our KB online! Fill out our Google Form to request help from the District PR Committee Allow time for feedback/review from leaders, LTGs, presidents, advisor, etc. Locate local media sources & send out email request 2-3 weeks prior to event Send follow-up email, if no response, 1 week prior to event Within 2 days after the event, update sources on details such as: how much funds raised how many people attended impact made on community

How to Send Proper Email Request Be concise and straight to the point Give them a reason Why should they listen to you? Why should they cover your event?

How to Send Proper Email Request

Where to send it to? Sourcing Local Outlets Search “Berkeley news outlets,” “UC Berkeley news” Look online at folders/lists sorted by division & region, online newspapers, newspapers, radio stations, school columns...etc Campus outlets → campus communications center, student newspaper Local outlets → community newspaper, LA Times, community radio station

Examples - On Campus Presence Beyond the scope of Circle K On-campus → ideas collaborating with other clubs May have similar goals / purpose Raise awareness for both causes Establish strong relationships Reach out to service-related resources on your campus Public Service Center Center for Student Involvement Community Service Fair School directory of student orgs

Resources Press Release Request Form tinyurl.com/CNHCKIpressreleaserequest Sample CNH Press Releases tinyurl.com/CNHpressrelease Graphics Request Form tinyurl.com/CNHCKIgraphicrequests Spend adequate time explaining each oneeee, especially KB (email us ideas of what you want to see)

Resources District Knowledge Base → kb.cnhcirclek.org Spend adequate time explaining each oneeee, especially KB (email us ideas of what you want to see)

Resources Master Divisional External Outreach Contact Database tinyurl.com/cnhpressdatabase Spend adequate time explaining each oneeee, especially KB (email us ideas of what you want to see)

Q&A pr@cnhcirclek.org

tinyurl.com/PRwebinar16 Quiz Fill out the quiz below regarding information in this webinar and random tidbits for a chance to win a mini tsum tsum (of your picking) by 11:59PM PST. tinyurl.com/PRwebinar16