ALBERTSON’S / VONS / PAVILLIONS

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Presentation transcript:

ALBERTSON’S / VONS / PAVILLIONS 2018 PROMOTIONAL PLAN ALBERTSON’S / VONS / PAVILLIONS

Consumers of all ages are hungry for what sprouts have to offer. Baby Boomers & GenX (1946-1976): Loved them since the ‘70s, still eat them as part of a healthy/fit lifestyle, but have a hard time finding them in the stores Millennials (1977-1995): Unfamiliar with sprouts, but living healthy lifestyles, eating for fitness and starting to cook at home again Generation Z (1996- ): Exposed to healthy eating throughout their lives, adopting cooking and eating styles of their parents

But for years sprouts have been hard for the average consumer to find in the produce aisle.

So our job is to spread the good news…

The sprout drought is over

Sprouts are back on the menu

Sprouts for a new generation

We enter 2018 with a hot new label that shouts, “Sprouts are back!”

An improved selection of custom POS and store training materials supports the message

Special Rä Nanoshoot in-store discount programs and a possible “Just4U” targeted loyalty coupon program will help drive sales and increase turns throughout 2018.   JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 In-Store Discounts Just 4U Electronic Coupons (tentative schedule - subject to confirmation)

The Rä Nanoshoot social networking fan base is growing through collaboration with bloggers and influencers in key markets, strategic brand partners, relevant & timely content, giveaways and special premiums. WWW.RANANOSHOOTS.COM

RÄ NANOSHOOTS SOCIAL MEDIA CALENDAR Goal: build product awareness by partnering with health-conscious brands to create a following of health-conscious consumers Primary Platforms: Facebook and Instagram Core Tactics: 1) daily recipe/usage posts, 2) weekly videos that highlight recipes or health benefits, and 3) bi-weekly giveaways promoted with paid ads and brand partners Nanoshoot Fan Appreciation Giveaway: JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC Superfood Smoothie Kit   Paloeo/Protein Meal Kit Buddha Bowl Plant Based Supplements Nanoshoot Lunch Box Kit Sugar Detox/Fat Bombs Kit Nanoshoot Meal Prep Kit #GetYourGreens Product Kit Plant-Based Recipe/Gut-Healthy Cooking Kits Natural Sweetener Baking Kit Gluten-Free Cake Kit / Gluten-Free Product Kit Mindful Health Kit / Thanksgiving Recipe Kit 12 Days of Christmas Prize Program Social Network Content Calendar: Green smoothies, Greens breakfast benefits Sprouts & protein, Grain-free veg-based eating Plant-based cooking tips & recipes Simple cooking, Healthy shopping strategies Ketogenic cooking & plant based proteins #EatHealthyAtHome, Food prep calendar #GetYourGreens challenge, 3-5 servings a day Vegan cooking tips & recipes Low to No-sugar recipes & tips Gluten-free recipes, 1 grain-free meal a day Intuitive eating, Listening to your body Immune health, Energy-boosting recipes Suggested retail price

Email subscribers enjoy timely and relevant seasonal content sent direct to their inbox. Each message focuses on topics your shoppers care about including special offers, recipes, health & fitness tips, contests, and a subscriber rewards program.

Email Subscriber Awards Contest Email Content Calendar: The 2018 email campaign is designed to deliver meaningful content to current subscribers and to incentivize new subscribers throughout the year. JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 Email Subscriber Awards Contest   Email Content Calendar: Post holiday healthy eating Health & fitness Summer salads & sandwiches Back to school nutrition Holiday cooking Suggested retail price

Rä Foods LLC is eager to partner with Safeway for a successful 2018