Multimedia Industry Knowledge CUFGEN01A Develop And Apply Industry Knowledge CUFMEM08A Apply Principles Of Instructional Design To A Multimedia Product Week 2

Gareth Jay BSc (Multimedia Information Systems) Email Address: garethjay@iinet.net.au

Last Week Seek information on the structure and operation of the industry Seek information on industry employment obligations and opportunities Seek information on new technology Update industry knowledge Receive and interpret the brief for the instructional design Generate and assess ideas Conduct research Select and instructional design model Plan and compose the instructional product Evaluate instructional strategies and materials

Last Week “Multimedia is the use of a computer to present and combine text, graphics, audio and video with links and tools that let the user navigate, interact, create and communicate.” Many multimedia careers Many multimedia markets

Last Week Logo Design Giving a positive view on company Giving an immediate and memorable recognition through its uniqueness Has no misinterpretations or similarity with another company Reproducible in all formats, e.g. computer or print, large or small, black and white or colour Colours should be limited and incorporate the company’s theme Reflects company’s values and product

Logo Design Use lines in your logos Vary the thickness of the lines Make lines of dots, dashes, or combinations Look at the patterns that a series of lines make Use lines to direct eyeflow Use lines to form barriers Use lines to indicate connections Use lines to show movement

Logo Design Use shapes in your logos The circle is protective or infite The square denotes stability, equality and honest The triangle suggests tension or conflict or action

Logo Design Try using shapes to replace letters

Logo Design Combine shapes and lines with text Who needs clipart? Make balloons out of some circles, triangles, squares and curvy lines Letters with tails are fun

Logo Design Color simplicity It’s no surprise that three fourths of the top corporate companies use one or two colors in their logo. Having too many colours can make your logo difficult to see or convey emotion. Effective logos use 1-3 colours

Logo Design Start with concepts A helicopter transport company: A rotor, spiral Helicopter, Hover - Hummingbird

Logo Design The client will not always like what you like. This can be annoying however “The customer is always right” They are paying the bill