6 Questions to drive your social media strategy Over 40 YEARS in payroll More than just payroll. Build Pay Manage retain Presented By: Travis Bjorklund

Undoubtedly, most companies should have a social media presence today.

So, let’s assume you’re part of the 95% of the companies out there who think this is true.

You want to do it

You want to do it You need to do it

You want to do it You need to do it You don’t know where to start

I’m going to share with you six questions that will help drive your social media strategy.

these questions aren’t easy

But if you can answer them, your social media plan will become self-evident.

ready? Here we go -

Can you answer this question? “only we…”

This tends to be one of the most difficult tasks in business

It forces you to figure out Why you’re distinctive

It forces you to figure out Why you’re distinctive Why customers love you

It forces you to figure out Why you’re distinctive Why customers love you And how you fit into the marketplace

So why do your customers Keep coming back?

Because they Love you?

Do they emotionally relate to you?

Or do they have no other choice?

If you know your “only we…” Then you’re ready for question #2

Can our company culture nurture and sustain A social media transformation?

Budget, content, and vision will not determine your success

Budget, content, and vision will not determine your success If you don’t have a company culture to sustain and nurture the change

Is your business prepared to publish?

Can you take the heat of negative comments?

Can you entertain your audience?

Can you inform your audience?

Are we a conversational brand? … Or could we be?

Here is the best business case for Facebook. Just one sentence. Here we go -

Here is the best business case for Facebook. Just one sentence. “Come waste time with me.” Here we go -

This is what people come to Facebook for

This is what people come to Facebook for

And this.

So why should they pay attention to you? Here we go -

So why should they pay attention to you? If you’re not already a conversational brand, does it make sense to become one? Here we go -

It worked for this guy

Can it work for your company? Here we go -

Can it work for your company? You’ll have to weigh the risk and the investment before you jump in Blend-Tec style. Here we go -

Blending phones Isn’t cheap

Where are our customers? … and our competitors.

This seems like such a basic question, but is often overlooked. Here we go -

This seems like such a basic question, but is often overlooked. Doing just a little market research can be very revealing. Here we go -

Study your competitors

And then ask yourself this question - Here we go -

How can we stand out

What is our source of rich content?

You have to do more than tweet now and again and update LinkedIn to get noticed. Here we go -

That’s called “phoning it in”

You need a source of rich content to fuel your social media presence. Here we go -

You need a source of rich content to fuel your social media presence. Something that provides real value to your customers. Here we go -

What’s your fuel

blogs videos podcasts Here we go -

Whatever you choose, make it: Here we go -

Whatever you choose, make it: In-depth Here we go -

Whatever you choose, make it: In-depth Searchable Here we go -

Whatever you choose, make it: In-depth Searchable Quotable Here we go -

Whatever you choose, make it: In-depth Searchable Quotable Evergreen Here we go -

What does success look like?

Many companies fail to see results from their social media activity. Here we go -

Conversations? Sure.

But here’s the thing. Here we go -

Engagement is not a strategy. Here we go -

No matter how much experts squawk about it.

Instead, set metrics and goals ahead of time. Here we go -

Instead, set metrics and goals ahead of time. Then, ask yourself this… Here we go -

Are those expectations… Here we go -

Are those expectations… Realistic? Here we go -

Are those expectations… Realistic? Achievable? Here we go -

Are those expectations… Realistic? Achievable? Focused? Here we go -

Okay everyone, deep breath.

Let’s recap. Here we go -

6 QUESTIONS TO DRIVE YOUR SOCIAL MEDIA STRATEGY Here we go -

6 QUESTIONS Can you answer the question, “Only, we…”? Can our culture nurture and sustain a social media transformation? Are we a conversational brand? Can we be? Where are our customers and competitors? What is our source of rich content? What does success look like? Here we go -

That’s a lot to think about.

But I have good news

Asking yourself these six questions will put you on the path to social media success. Here we go -

I’m sure you got all that.

Q & A

Break time Travis.Bjorklund@execupay.com