Project Life Cycle Overview User Stories Use Case & Flows Architectural Flowchart Wireframes Content Specs Template Specs Development Specs Database Layer Structure Layer Presentation Layer Hosting Setup Technology Applied (Javascript, HTML, CSS, Flash) QA & Load Testing Celebration Analytics Site Admin Marketing Partners Bug Fixes Multivariate Testing Information Architecture Development (Front • Back) Product Definition User Experience Test & Iterate Launch & Iterate Analysis Usage Patterns Performance User Focus Groups Release Planning Feature Revision Brand Definition Customer Profiles Competition Audit Story & Message Creative Brief Brand Identity • Style Template Design User Interface Front End Specs Visual Design Prototyping Usability Testing Project Revisions Marketing Strategy Content Creation Identity System Typography Iconography Color Palette Design Specs Style Guide Copy Setting Imagery Videography Animation Editing Rights Clearances Content Loading Project Life Cycle Overview

Information Architecture Design Process outlined by Jesse James Garrett in his book “The Elements of User Experience”

Brand/Goal/Need Driven Design Customers have to have a positive feeling toward a brand to become loyal

Brands build relationships with customers

New Recipe Mary wants to try new recipe with ingredients her regular store doesn’t have. She tries a new specialty store. The store clerk greets her, helps her find the right ingredient & advises to her about how to use it in the new recipe. Her experience is positive with the store & she begins to shop there regularly.

CHARACTERISTICS OF STRONG BRAND Delivers the benefits it promises - makes the receiver feel they have a good deal whether it is quality of product or “cool” factor Creates sense of community - sense of belonging to a grouping of people with shared interests Builds relationship between product & consumer through the way it make buyers feel

USER EXPERIENCE & WEB BRAND Difficult to capture web audience: The user will re- visit the business site if their experience is positive Websites can frustrate a user: Design the site to build customer loyalty - make the experience extend to the online as well as a company’s on- ground brand Websites can raise customer brand involvement dramatically: Providing a quality USER EXPERIENCE will give a COMPETITIVE ADVANTAGE to your brand’s website.

3 Factors Affect Design Decisions in the Development Process BRAND: Content type, color, type choice depends on who you are. PROJECT GOALS: What does the website need to achieve? Increase online sales? Establish a community? Enhance customer service? USER NEEDS: What are they? Most important! Website meets needs = design success Project Goals User Needs Brand Identity Lorem ipsum de lo quarem Ser dominus Fromagio ton dei gloroius

Teams People will be grouped into creative teams Each team member will have a role to play see the handout in class packet

How to Work Together Resolve conflict. Brainstorm a resolution. Examine different sides to an issue and problem solve. Skill to use technology to communicate - phone calls, texting and email. Skill to communicate openly and supportively. Skill to motivate and focus each other in team meetings to encourage individual creativity that lead to different ideas in all 5 stages of the design process. Be a problem solver.

Project Creative Director Point person, interpreter & gatekeeper of work progress Marketing/Sales Director Identifies best content to build customer traffic on web site Technical Specialist Focuses on technology used to build & maintain website User Advocate Focuses on how the user interacts with web site’s content and structure

Team Success Each creative team has a different Industry category to work on Each team member has a specific role to play from an advising point of view Deadlines are met consistently Very dependent on each team member staying focused and supporting each other There will be 3 to 4 team members Team members exchange contact info - WORKING email and phone number Answer ALL emails & phone calls on same day

Group Responsibilities Group Climate Trust: Rely on and include each other Support: Respect and learn from each other’s opinion Communication: Keeping people on the same page Group Responsibilities Complete individual research strategy and brainstorming sections of assignments Team members contribute to team sections of the assignments Keep meeting discussions on track Your grade depends on the timeliness of meeting the assignment deadline, the quality of your work, your team participation in and out of class.

Group Meetings in Every Class Lectures will be posted on Engrade Class Assignments Read each lecture and prepare for Quizzes over the material at the beginning of each class. Videos may also be posted that will give infomation on how to do assignments In-class Meeting Agenda: Read and understand assignment perimeters. Individual students will complete specific assignment sections using their own ideas. Each individual’s research, brainstorming and exercises will be used by the team to come up with team assignment components.

Project Workbook All Team Members Will Maintain a Digital Project Workbook in Keynote or PowerPoint Each team member is responsible for their brainstorming assignment component. Each team is responsible for their assignment teamwork component Makes team presentation week 11 very easy to do

Project Workbook Creation Design Process Documentation Keeps creative team and business client on same page - gives designer credibility - less design conflict More work accomplished in shorter time - better management of multiple jobs - more money to bottom line Gives history of work timeline, money & resources on for future job estimates