Mercedes Benz- BAV Model

Slides:

Advertisements

Similar presentations

Need/Thought (Science) Want/Feeling (Art) Type of Choice Water Food Diamonds Fashion Text Concept Actual State Satisfaction Memory Desired State Situation.

Advertisements

International Brand Management Week 2. 2 Week 2 Objectives Conditions for Successful Branding Why Leading Brands Are Successful Marketing Strategy Alternatives.

A wise man once said… Winning… Is… Winning… But by a mile in a ¼ mile race? Impossible?

 Results ◦ In general beer drinkers were not able to differentiate between different brands of beer in a blind test ◦ In general beer drinkers were not.

Marketing Management, 13th ed

Mercedes Benz S class Lineup The premier luxury sedan in the world Back to my home work page.

German Automakers By Joseph Deblois. Table of Contents List of Cars AudiVolkswagonGumpertPorsche Mercedes Benz BMW.

B2B Branding $ B % of B2C sales % of B2B sales Legend: Source: Interbrand 2008 Brand Value of Top 10 Companies Coca.

PERFORMANCE MINI TEAM STÄRKEN FEBRUARY 18, THE MINI DRIVER DRIVING ENTHUSIASTS  SPORTY, FUN CONNECTED COMMUNITY  WELL OVER 50 OWNER CLUBS.

Branding Strategies for Health Care Business. “Good branding helps the patient recall the hospital name faster and helps the target customers to get hooked.

STRATEGIC BRAND MANAGEMENT BUILDING, MEASURING, AND MANAGING BRAND EQUITY Kevin Lane Keller Kafli september 2004.

10+ reasons why Motors brands should use Outdoor.

Autonomous Vehicles in California Bernard Soriano and Stephanie Dougherty.

© September Competitive Advantage Firm’s ability to score profit above the average profitability for all firms in its industry.

Marketing Management, 13th ed

No copy below this line A pleasure of many. No copy below this line A Pleasure of many.

Business English Upper Intermediate U1S09 John Silberstein

Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Category and Brand Management, Product Identification, and.

MARKETING MANAGEMENT 12th edition

SWOT Analysis for Audi Group 5: Joyce Gary Vean Vanson Dora.

A comparison of two cars I would like to own: a BMW M5 and an Audi A5 Presented by: Jordan Voves Project 15 1/3/11.

9 Creating Brand Equity 1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 9-2 Chapter Questions  What is a brand and how does branding.

Professor Takada6b-1 Creating Brand Equity 6b. Professor Takada6b-2 Key Questions What is a brand and how does branding work? What is brand equity? How.

B UILDING STRONG BRANDS. In This Chapter, We Will Address The Following Questions : 1.What is brand, and how does branding work? 2.What is brand equity?

LEGAL AND SYMBOLIC TAG BRAND POSITIONING APPLICANT X.

Web Site Evaluation “BMW and Mercedes-Benz Websites”

May 26, Guide to the New BSS What’s new? The new BSS has multiple sheets and download options It includes improved metrics used in the updated BAV.

CHARACTERISTICS & QUALITY ATTRIBUTES OF EMBEDDED SYSTEMS

A comparison of two cars I want to own: Audi r8 and a Ferrari f450 Presented by: Adam Zandri Project #15-Car Purchase 1/4/11.

Sport. Sports car - has higher quality and speed, respectively, increased engine power and low landing vehicle. Unlike racing cars, sports cars designed.

Creating Brand Equity Marketing Management, 13 th ed 9.

A Case Study.  BMW manufactures high-quality automobiles which come  A variety of styles and designs from cars, SUVs, convertibles and motorcycles 

Inquiry Game. Level 1 Jason wants to test 3 cars, Porcshe, BMW, and Mercedes Benz, to see which car can reach the top of a steep track the fastest. Which.

German Automobile. Audi BMW Mercedes-Benz Mini Porsche Volkswagen.

Made by Alina Boyko Foundation Business, group C.

Brand Building HOW CAN WE BUILD A SUCCESSFUL BRAND ? Farida Afifi, Annabelle Faiss, Lise Marguet.

Recommending a Strategy Goal and Objective –Reducing cars accident –Make people aware of accident and educated with knowledge, moral, social responsible.

Presentation ITB Topic:- Mercedes-Benz Presented by: M.Hashaam Waqar Waqas Khalid

Venture Positioning Anthony Ebow Spio Learning Objectives Purpose of Presentation To help you establish a firm position for your venture or.

Chapter 11 Creating Brand Equity.

STARR AUTO RENTALS Presents the Mercedes Benz AMG.

Rent Your Luxury Drea m. Bravo Luxury Car Rentals Dubai BravoRentACarDubai.Com.

Framework for Marketing Management International Edition 8 Creating Brand Equity 1.

Creating Brand Equity Marketing Management, 13 th ed 10.

Creating Brand Equity Marketing Management, 13 th ed 9.

THARAKA DIAS MBA(USA), BBA(USA), Dip in Mgt, ACIM(UK), FAEA(Dip in AEA-UK), FinstSMM(UK), CPM(Asia), MSLIM, PM(Sri-Lanka)

9 Creating Brand Equity 1. Copyright © 2012 Pearson Education 9-2 Chapter Questions  What is a brand and how does branding work?  What is brand equity?

Why You Need a Specialist for High-End European Car Work Car Maintenance.

In general  Category: Premium luxury cars  Sector: Automobiles  Segment: Ultra premium luxury automobile segment 

Auto Body Repair Shop Near Greensboro, NC

ALFA ROMEO – GIULIA LAUNCH

Harshaan Travels.

Land Rover Repair Service at Fair Price in Greensboro, NC

Welcome to Tech pro Auto & Tools Ltd..

Volvo Cars: Promotional Creative Brief

Dictionary Race Break down Trailblazer Turnaround Moustache Tarnished

CASE STUDY: CONTENT AMP Objective Solution Results

Munich West Inc

Custom Steering Wheels

Bayerische Motoren Werke B.M.W.

How AUDI AG Is Driving Toward the Sharing Economy

The Audi A8 The Most Advanced Self-Driving Technology The technological revolution has started with Audi’s autonomous driving technology. This is the first.

Anti-Collision Sensor Market

Marketing Management, 13th ed

Influences on Consumer Behaviour

Creating Brand Equity: Strategic Perspective Ahsan-ul Haq Shaikh

German cars in Russia.

Branding- decode of adding value to the product. Contents What is a brand? Brand elements Brand equity Brand strategy Brand storyteller Brand recall Brand.

Professional Chauffeurs

Presentation transcript:

Mercedes Benz- BAV Model

BAV Model Brand Value Brand Vitality Differentiation Relevance Brand Stature Esteem Knowledge

Differentiation High reliability Second in safety standards Performance Maybach S600 Model Smaller engine, greater power compared to next competitor BMW

Relevance High horsepower, torque and top speed Regular Facelifts Situational awareness and the driving environment Premium cars – classic style

Esteem “The best or nothing” Perception of quality Loyalty Ergonomics Driver behavior

Knowledge Car racing High awareness in the elite class Well established Resonates with promises made

Mercedes Benz- BAV Model

Mercedes Benz Positioning in BAV Model BMW High Jaguar Audi (Relevance & Differentiation) Brand Strength Volvo Low Low High Brand Stature (Knowledge & Esteem)