Integrating Travel Demand Management into the Long-Range Planning Process 2017 AMPO October 19, 2017

Chattanooga 2045 RTP Chattanooga 2045 RTP addresses both transportation supply and demand Continued focus on sustainable investment strategies for the region Priority is maximizing use of existing transportation system Minimize travel demand by providing/supporting attractive options to driving alone

Travel Demand Management (TDM)

Travel Demand Management (TDM) A collection of strategies designed to reduce automobile trips and associated roadway congestion and parking demand by redistributing travel to alternative modes, times and routes Infrastructure Parking Management Services Subsidies Education Legislation TDM Is a focus of the 2045 RTP.

TDM Is a “Win-Win” for Public and Private Sectors Benefits to Communities Benefits to Developers Public/local govt Increase potential revenue from development with less infrastructure demand – TDM maximizes existing infrastructure, can allow for more development in less space Improve mobility with less infrastructure investment Improve return on transit investment – increasing access, increasing revenue recovery in short term and supporting ridership Improve environment and health Developers: Immediate and positive transportation impacts – unlike trans and land use changes, TDM can be implemented quickly and w/o lengthy planning and approval process LEED Building Design and Construction: Bicycle storage and shower, reduced parking footprint, EV charging LEED Operations and Maintenance: Alternative transportation (up to 15 points) Cost savings Less parking Fewer vehicle trips means less investments in intersection improvements, deceleration and acceleration lanes Often less expensive to implement TDM than to build these improvements Increase community support Marketability – residents are looking for walkable environments where they don’t have to rely on car for every trip (millennials, seniors)

TDM Stakeholders Targeted developers and local government to better understand knowledge of TDM and capacity for implementing TDM strategies Feedback Developers are already doing some TDM, they just don’t call it that Developers and local governments requested a TDM toolkit that accounts for land-use context Workshop attendees said they need help understanding what strategies can work in areas that are typically car dependent and lack good transit service.

TDM Toolkit Resource for local government and development community Educate on the benefits of TDM Build local capacity for implementation Contents Manual with TDM 101 TDM calculator Funding options Input from local developers and government shaped development of TDM Toolkits.. Toolkits include: TDM Calculator - interactive tool for determining applicable TDM strategies Brief report Marketing pamphlet Presentation

TDM Calculator How to use: Answer questions about development context Receive custom recommendations based on responses Leverage toolkit for further assistance

TDM Calculator How to use: Answer questions about development context Receive custom recommendations based on responses Leverage toolkit for further assistance

TDM Calculator Explain why we went with strongly encouraged, and enhancing elements.

Bringing it Together: Long-Range Planning

Bringing it Together Within Long-Range Planning ENTERPRISE SOUTH SUB AREA STUDY Recommended Investment Scenario

Bringing it Together Within Long-Range Planning ENTERPRISE SOUTH SUB AREA STUDY I-75 and Bonny Oaks Drive

Bringing it Together Within Long-Range Planning Corridor Widening Multi-Use Trail New Road New Transit Service Sidewalk Transportation Improvements TRANSPORTATION INVESTMENTS

Bringing it Together Within Long-Range Planning Corridor Widening Multi-Use Trail New Road New Transit Service Sidewalk Transportation Improvements Civic / Institutional Mixed-Use Residential (Medium Density) Mixed-Use Transit Corridor Traditional Neighborhood Parcels Land Use Recommendations LAND USE RECOMMENDATIONS

Bringing it Together Within Long-Range Planning Corridor Widening Multi-Use Trail New Road New Transit Service Sidewalk Transportation Improvements Civic / Institutional Mixed-Use Residential (Medium Density) Mixed-Use Transit Corridor Traditional Neighborhood Parcels Land Use Recommendations TRAVEL DEMAND MANAGEMENT INITIATIVES

Informing the 2045 RTP Proposed land use intensification areas and regional planning districts were screened with TDM calculator Supported identification of applicable TDM strategies to enhance transportation recommendations in key areas

Example: East Main Street Intensity Area 2045 Status Quo 2045 Intensification Existing Conditions Land Use Primarily industrial. Single family residential. Similar to existing. Small-lot SF (up to 8 du/ac). Mid-rise MF (24 to 36 du/ac). Locally-oriented service/retail. Housing Units 120 120 1,100 Employment 850 870 2,480 TDM Strategies Bicycle infrastructure. Discounted transit passes. Education and outreach. Similar to existing. Similar to existing, plus: Carpool parking/incentives. Vanpool programs. Ridematching. On-site transit pass sales.

Next Steps Finalizing 2045 RTP project evaluation Project in keeping with recommended areas of land development/intensification as one key evaluation metric For this criteria, all projects were evaluated against transit and multimodal potential based on the land use context; complementary TDM investments were identified if appropriate Draft 2045 RTP by end of year Refinements to toolkits and calculator and then rollout

Questions?