Get Read. Publish With Springer. Springer Services for Authors Harry Blom May 2011

2 Brief introduction Springer opened a new office in São Paulo on the Avenida Paulista in November 2010 – Mariana Biojone is working in São Paulo as a Senior Brazilian Market Development Editor – Marcio Gama, licensing manager is doing the sales of Springer content – Harry Blom, part-time in New York as Editorial Director Astronomy and part- time in São Paulo as Director Brazilian Market Development.

3 Springer‘s Presence Berlin San Francisco New York Tokyo Vienna New Dehli Basel Paris London Heidelberg Dordrecht Philadelphia Hong Kong Beijing Buenos Aires Seoul Taiwan Malaysia Hungary Spain Prague Middle East/Afric a Milan Over 5500 employees São Paulo Melbourne

4 Livros brasileiros Springer distribui mundialmente em inglês e nossa decisão estratégica foi de transferir os títulos em outros idiomas como francês, alemão, japonês e italiano para editoras locais. Razões: os livros são integrados em uma única base de dados, a SpringerLink, e agregamos valor criando links entre capítulos, artigos de revistas e verbetes de enciclopédias. Mundialmente, o potencial de vendas em inglês é muito maior. Por isso, queremos levar o conhecimento científico produzido no Brasil para o mundo: – Pedir aos autores que escrevam diretamente em inglês – Traduzir livros do português para o inglês – Vender os títulos da Springer para editoras locais publicarem em português

5 Author’s Book Manuscript Printed Book eBook (online and e-reading devices) MyCopy (low-priced soft cover edition of eBook, not globally available) Springer

6 Readers have the choice. Printed Book Easy access on book shelf. Useful as a standard reference. “Feels good.” eBook For quick browsing & specific searches. Instantly accessible 24/7, concurrent users. Read it on laptop, Kindle, iPad or other devices. (MyCopy) Same content & benefits as regular edition plus the advantages of the eBook. Useful when more detailed study is required; very affordable. Order from within SpringerLink,

7 12 subject collections ~45000 eBooks* - Springer eBook collection Subject Collections - Behavioral Science 1 Biomedical and Life Science 2 Business and Economics 3 Chemistry and Materials Science 4 Computer Science 5 Earth and Environmental Science 6 Engineering 7 Humanities, Social Sciences, Law 8 Mathematics and Statistics 9 Medicine 10 Physics and Astronomy 11 Subject packages Copyright Architecture, Design, Arts 12 - # Titles - 1% 10% 5% 23% 4% 10% 6% 10% 8% 12% 1%

8 Typical printed research monograph achieves more than 60% of its life-time distribution within the first year of publication. Print-on-demand production enables unlimited availability as printed editions can be purchased at any time, driving continued use of the book. The Print Scenario

9 SpringerLink Total Usage: SpringerLink Usage: Downloads: Journals: +16% to 127 million eBooks: +9% to 61 million Usage up 13% to 187 million article/chapter downloads in 2010! The Digital Environment

10 In 2010…  1,355 chapter downloads on average for every book published in 2007  1,451 average downloads for every book published in 2008  1,565 average downloads for every book published in 2009  1,085 average downloads for every book published in 2010* * Books are added during the course of the year; some have not been online for the full year. The Digital Environment Author’s benefit: more and more users are turning to eBooks! Most academic libraries prefer purchasing eBook collections. Also non-academic organizations move to using eBooks, too.  Usage will continue to increase!

11 How online usage adds to print sales Distribution of Print Copies (units sold) Usage of an eBook (downloads) Sales of print books rapidly decline after the first year of publication yet downloads of eBooks remain high! Readership is increased (and growing) with eBooks!

12 How Every Researcher Can Check Usage Realtime.Springer.com

13 realtime.springer.com Shows the download of journal articles and book chapters on SpringerLink as they happen. About 3 downloads a second, every second of the day. Summing up to roughly 500,000 downloads on average for every day of the year.

14 Realtime Downloads for Books

15 s and Surveys for Book Authors Book Author Congratulations Book Author Satisfaction Survey Give Us Your Opinion! Congratulations!

16 After Publication – Spreading the Word Find: - Manuscript guidelines - MySpringer access - An array of topics you as an author could be interested in Coming soon on springer.com/authors: - Extensive online training material on scientific publishing - Tips & Tricks for marketing your book via Social Media Springer.com/authors – your main resource AuthorZone: eNews 3 times a year)

Visibility: How Authors Benefit Conferences Worldwide Every Year

18 Search Engine Optimization Essential to be top of the list! !

19 Visibility for every Springer book Homepages on springer.com and springerlink.com Google Books: 99% of all books are viewed at least once per year 89% of all books have received at least one “buy” click. Google eBookstore, Amazon, Apple, Barnes & Noble and many other partners sell Springer eBooks New Book Alert – 253,000 subscribers Springer News to booksellers and librarians with all forthcoming titles Promotional Flyer for Each Book in PDF format Book reviews

20 Trabalhando com as Editoras Universitárias Brasileiras A princípio, a Springer está interessada em trabalhar com livros de alta qualidade científica, independente do seu grau de especialização. Mas, temos que ser seletivos porque a produção de um manuscrito em inglês consome tempo e recursos financeiros: – Selecionar títulos com forte atrativo internacional. – Selecionar títulos com autores que possam avaliar/rever a qualidade da versão/tradução. – Selecionar títulos que possam receber financiamento para a tradução. Assinar acordos para distribuição dos títulos (impresso + eletrônico!). Publicar com o logo da Editora Universitária Os primeiros acordos serão assinados logo, logo com a EdUSP!

21 Obrigado! Perguntas?