 Planned Giving Considers ◦ Donor’s personal goals ◦ Donor’s charitable goals ◦ Most effective gifts  Effective planning enhances all gifts ◦ Expands opportunities for large gifts ◦ Not all gifts are deferred ◦ Involves donors, advisor, and charity

1. Planned Giving focuses you on donor relationships 2. Planned Giving allows you to engage with donors 3. Planned Giving increases donor gift capacity 4. Making a planned gift commitment increases a donor’s support 5. Knowing about the planned gifting and stewarding should increase commitment to estate planning

Financial Metrics Growth rate of annual gift donors Donor ages Donor retention rate Number of contacts with donors Single? Team? Volunteers?

Financial Metrics Annual receipts Types of gifts Known/unknown Size Average gift size Compared to years of giving

Financial Metrics Annual gift revenue by type Year over year analysis of planned gift revenue to identify trends Annual giving rates of increase for donors with deferred gift commitments Consistency in giving rates for donors with deferred gift commitments

Non-Financial Metrics Repeat gifts from members Calls made (stewardship, cultivation, solicitation) Major gift calls with legacy idea Planned giving proposals Gift commitments Education events for potential donors Marketing articles or asks

 Intergenerational transfer of wealth from  $41-$136 trillion in total dollars  $6-$25 trillion in gifts to charity  Interesting observations on giving attitudes and practices of wealthy

 Your role ◦ Engage the donor ◦ Develop a vision for the gift structure and impact ◦ Provide options to achieving the goal (optional)  The donor’s role ◦ Brings charitable intent ◦ The Possessions/assets ◦ Determines the gift form

Use the information you get to develop your relationship with that donor Invite them to events in their area of interest Tell them about advances in the field – by letter, e- mail, or phone Continue to develop your knowledge Share ways to meet their objectives Building on Knowledge

 A checklist for goal setting ◦ Providing for spouse ◦ Providing for family (children, grandchildren, extended family) ◦ Addressing special needs – educational, rehabilitation, medical, remedial ◦ Desire to maintain control ◦ Desire to allow flexibility ◦ Establishing (meeting) family values ◦ Support specific charities

 Benefits to the donor ◦ Allows the donor to plan the disposition of estate and to assign priorities to meet goals ◦ Allows donor to make a larger gift than with an outright gift ◦ Allows the donor to “invest” in the future of the nonprofit  Benefits to the nonprofit ◦ Simple ◦ Easy ask ◦ Builds commitment ◦ Builds future contentment

 Publicly Traded Securities  Mutual Funds  Privately Traded Securities  Real Estate Property  Cash  Bonds  Intellectual Property  Tangible Personal Property

 The donor’s advisors ◦ Attorney ◦ CPA ◦ Insurance professional ◦ Financial planner ◦ Trust officer ◦ Stock broker ◦ Real estate agent/broker

Ten Things 1. Understand and embrace the internal case for planned giving 2. Use the right metrics to measure opportunity and success 3. Use accounting codes that track results 4. Oversee trust and estate management to maximize returns to charity

Ten Things 5. Ensure the planned gift (endowment) investment team works with the planned giving team to appropriately invest deferred gift assets and communicate results 6. Make a regular review of policies affecting planned gifts 7. Review internal roadblocks to planned giving success

Ten Things 8. Ensure regular reporting on planned giving at the executive committee and staff levels. 9. Allow planned gift individuals access to members. 10. Take part in donor cultivation, stewardship, and solicitation 1. 5 calls 2. 5 thank yous 3. Attend thank you events

You won’t reach full potential without the Conference Executive support. The Conference Executive approves the budget/financial support for the program The board sets priorities for the CEO and through planning, for the staff The board sets and populates the committees. Why the Executive Committee is Important to Your Success

The chair sets the agenda for board meetings and determine what is reported to the board. The board is your link to the community – donors will see the organization and its needs through the board’s eyes. The board is a group of potential donors! Why the Executive Committee is Important to Your Success

 Each board member has his or her own idea about “planned giving”. ◦ Some are positive. ◦ Some are negative.  Most members measure success by the dollars coming through the door in that year.  The economy is driving greater needs – and creating greater concerns – than usual. ◦ Donor may quit giving or give less. ◦ With the stock markets up and down, interest rates up or down, inflation and donors have less to give. ◦ Gas prices, food prices, inflation in general….creating lots of pressures. Your Challenges In Engaging the Executive Committee

Planned giving concepts are complicated. Planned gifts are deferred – how could revocable gifts that might come in ten years from now be important? Your Challenges in Engaging the Executive Committee

The staff and volunteers must create a plan Build infrastructure, such as donor base and relationships with advisors Create goals and reports Charge the development committee with responsibility Create marketing materials Review investment policies Adopt gift acceptance policies Create professional advisory council Create newsletters, contacting plan The Factors for Success In Planned Giving

The Executive Committee must understand and embrace Planned Giving & Trust Services The Desire that is in our Members Planned Giving is an Extension of Stewardship It is Stewarding Accumulated Possessions An Enhanced Support for the Gospel Commission A Donors Gift can Increase The Factors for Success in Planned Giving

What is planned giving? Planned Giving is the Process of Best Gift Planning which involves: the donor the donor’s professional advisors the charity The Planning Allows the Donor to: select the best asset select the best method of making the gift select the best timing for the gift design a gift that best meets the charity’s needs Start With an Education

Create a Volunteer Group and ask/appoint a Vibrant, Compelling Volunteer as Chairperson Use the volunteer to take the recommendations to the Executive Committee Use the Volunteer to be an advocate for Planned Giving Tips for Education

Bring the internal case for support to the officers Does the organization serve a long-term purpose? Are you experiencing cyclical economic variances? Do you face increasing operating costs? Do you have programs you would like to fund – but don’t have the resources? Do you anticipate needs for future programs? Do you face increasing competition for funds? Are you losing donors through attrition? Tips for Education

Expanding a development program takes more staff and volunteer support than an annual giving program: Planned gifts involve non-cash gifts – many of which may have liability Planned gifts may require additional time and expertise Planned gifts require patience Planned gifts involve the organization’s best donors Everyone Has a Role in the Success of the Program – Especially the Executive Committee

Assist in design and planning Recommend gift acceptance policies Support investment policies Support ethical guidelines Establish goals Provide leadership Be consistent Identify donors Visit potential donors Write or thank you notes Outreach to professionals The Volunteers can

Drive strategic planning Ensure Conference Executive Committee Make regular Reports to Conference Executive Committee Recruit a Planned Giving Committee Set Goals Define Giving Opportunities Draft Resolution to Commit Gifts to Donor’s Directions Assign Oversight of any Created Endowment Establish Distribute Plans Support Planned Giving & Trust Services Leadership Duties

Annual report Goals for coming year Marketing objectives, plan, support Training Budget Committee Thank yous New/old members Set schedule for coming year Checklist for Planned Giving Directors Checklist for Planned Giving Directors

In short, it’s pretty easy Articulate your organization’s needs and expectations Use a process that keeps you focused on finding the right employee/volunteer Address problems early Help integrate the employee/volunteer with the team Provide positive feedback Final Thoughts

Success is not serendipitous Planning Preparation Placing value on donor relationship Support from the top is essential and will lead to success

Planned giving will strengthen the charity’s development culture Teach executive committee members much about their own planning Build a solid base of support for your charity’s future Get the board involved early in the process – and keep them involved Understand the importance of building relationships – long-term relationships – with donors Steward your donors Measure your results Final Thoughts

“You Make A Living By What You Get……… But You Make A Life By What You Give”