EDM OPPORTUNITIES.

Slides:



Advertisements
Similar presentations
2 presentation FRAMEWORK WE’VE GOT A GREAT HISTORY OUR FORMULA IS SIMPLE WE REACH THE SLURPEE AUDIENCE A PEEK AT WHAT’S NEW IN AOL PROGRAMMING CREATIVE.
Advertisements

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Measuring the Message Laura Gainor – Executive Director, United.
Clear Channel’s free, industry leading digital music service gives you instant access to more than 1,750 live radio stations or lets you create your own.
Social Media Marketing How to make it successful?.
+. Recognized and respected throughout the world of show business, Variety is the premier source of entertainment news. Since 1905, the most influential.
+ Social Media proposal Presented by- Social Club Media 18 th July.
Welcome Social Media Basics. Who: Three social chicks with a passion for engagement, collaboration and building relationships online and
Marketing with Radio & Digital in 2014 Cumulus Media Salt Lake City reaches nearly two million website visitors every month with innovative, exclusive.
+. + Lincoln Center, NY September 4 th, 2013 Celebrating the hottest trendsetters in fashion, The Style Awards showcases behind-the-scenes fashion icons.
Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.
Tour & Taxis - 14 & 15 March [PIAS] Group  Founded in 1982 by Kenny Gates and Michel Lambot  Belgian company (headquarters in Brussels)  Biggest.
SOCIAL MARKETING FOR RETAIL BRANDS. CHICAGO LONDON NEW YORK EAST RUTHERFORD WASHINGTON, D.C. TRENTON DALLAS SAN FRANCISCO LOS ANGELES A TOP 5 INDEPENDENT.
Social Media What is it? Why should we use it? How do we use it? Mary Bethea Assistant District Staff Officer-Public Affairs / Social Media 5 th District.
TalkisCheep.com 2011 Media Kit Prepared by Africa Hannibal, Founder & CEO “The First Location Based Coupon & Loyalty Reward Social Network ”
SOCIAL MEDIA TRAINING! FOR IMAMS How to use this effectively for Propagation of Islam.
Social Media 101 No Kid Hungry, Social Media, and You.
Triton Digital Presented to: Illinois Lottery. Engagement Network ADVERTISERS LEADING THE SPACE 2 OVERVIEW The Triton Digital® engagement network enables.
HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.
Triton Digital Orkin Proposal 1. Orkin’s Campaign Goals 2 Orkin’s goal is to increase consideration for consumers to use a professional pest control service.
Public Relations & Social Media
Los Tweens & Teens is a web resource for Latino and multiculatural parents, guardians, abuelos & more to connect and share the joys.
Presented to: BP Fuels Triton Digital. Objectives Objective: Launch messaging of Driver Rewards and entice BP’s target audience to sign up Campaign Overview:
Powered by. The PlayitLive Show is a fun and interactive Internet TV Game Show that not only involves audiences at the venue but also the ones who are.
Bauer media magazines Bauer media magazine owns the magazines:  KERRANG  Q  EMPIRE  MOJO The music genre that this magazine company focus on is mainly.
Get Inspired: MARKETING WITH VIDEO ACROSS THE CUSTOMER LIFECYCLE.
A project by Advertise on Facebook Over 1 billion people. Facebook connects with their right ones.
Public Relations & Social Media. Public Relations What is.
Limited.
CLIENT X Q
THE GLOBAL MEDIA BRAND FOR TECH STARTUPS
PROGRAM OVERVIEW Give consumers an exclusive, all access pass to all the latest happenings and buzz in pop-culture entertainment PROGRAM OVERVIEW.
Evolve audience MEN WOMEN KIDS TEENS TWEENS MOMS FAMILIES
Evolve audience MEN WOMEN KIDS TEENS TWEENS MOMS FAMILIES
Independent and Major Record Label Company
AGENCY NAME TAGLINE ABOUT US, MEN & THE CATEGORY YOU’RE SEEING
CONTENT, CONTEXT & CREATIVE WITH SCALE
Facebook – Schools???.
Yatra is one of the leading online travel companies in India and committed to our mission of “creating happy travelers.” Since their inception in 2006,
INTRODUCTION CNA Recap:
INTRODUCING MUSIC FEEDS
4MM+ 1.8MM+ Fight channel UNIQUE VISITORS UNIQUE VISITORS M21-34
SUMMER FESTIVAL FORECAST
CRAVEONLINE E3 EXPO SPONSORSHIP
SAN DIEGO COMIC-CON 2015.
Presented to: Hormel Natural Choice
Nissan Awareness/ChooseNissan.com & TRITON DIGITAL
KEY TAKEAWAYS KEY TAKEAWAYS
+ Glad Trash Strength: Performance Results:
PLEASE RETAIN THIS SLIDE AT THE END FOR FUTURE REFERENCE.
Fitness habits Audience M18-34 COMP
GAMING POV.
AGENDA Introduction Crave Overview Option 1: Masters of the Blend
NOS PROSPECT WATCH CASE STUDY
GAMING INDUSTRY An Evolve Marketing Insights Special Report
BOOST MOBILE STIKS GAMING CASE STUDY
Largest publisher of enthusiast destinations for men
Digital Partnership.
How to be an exceptional small fish in a really big pond
AT&T “IT CAN WAIT” 2013.
Largest Publisher of Enthusiast Destinations for Men
Largest publisher of enthusiast destinations for men
+ PARTNERSHIP QUARTERLY NEWSLETTER AUGUST 2016
OUR TECHNOLOGY, OUR PLAYER
PARTNER WITH MIDDLE EAST SPECIAL EVENT & EXHIBITION SHOW
IT CAN WAIT 2013.
AGENCY NAME TAGLINE ABOUT US, MEN & THE CATEGORY YOU’RE SEEING
Customize this slide for your business!
The Importance of Integration
How to be an exceptional small fish in a really big pond
social management & reputation
Presentation transcript:

EDM OPPORTUNITIES

CRAVE KNOWS EDM EDM is a 6 billion dollar industry, and the fastest growing genre in music. The fans are arguably some of the most passionate on the planet, and are extremely loyal to the artists, promoters, and brands in the ecosystem Our exclusive partnership with the EDM Network, the worlds #1 site for electronic dance music, provides our clients with access to the top names in the genre and the opportunity to create custom, all-encompassing programs to achieve brand objectives.

RELEVANCY IN EDM ACTIVE SOCIAL ENGAGED The value of an audience that devours electronic music across live, broadcast, and digital platforms lies in their unrivaled passion, loyalty, and predisposition to share experiences. 2.8X 55% 45% Male Female More likely to stream 50+ audio tracks per week 11X EDM fans tweet 11x more daily than AVG users 3X 58% More active on Facebook Of EDM fans earn over $50K/Year Source: ComScore Plan Metrix, Q4 2014

EDM: REACH AND SCALE 400k+ 2MM+ #1 70MM+ 3.6MM+ 1.6MM+ FANS In reach & user engagement among EDM promotion platforms 400k+ New followers per month 2MM+ Unique monthly visitors 70MM+ SOUNDCLOUD PLAYS PER MONTH 3.6MM+ SUBSCRIBERS 1.6MM+ FANS 120K+ FOLLOWERS Source: Google Analytics, Feb 2015

| THE CHAINSMOKERS | ANNIE NIGHTENGALE EDM: SOME FRIENDS OF OURS 3LAU 109K Followers ADVENTURE CLUB 1,006,409 Likes CEDRIC GERVAIS 333,183 Likes MYSTERYLAND USA 407,368 Likes IICE CUBE 1,772,644 Followers TOMORROWWORLD 5,102,664 Likes SKRILLEX | LIL JON | 1XTRA | KREWELLA | PETE TONG | DIPLO | TRINIDAD JAMES ULTRA RECORDS | DATSIK | EXCISION | ARMADA | RUSKO | BORGORE | BASSNECTAR | DJ SNAKE | DVBBS | DASH BERLIN | XS LAS VEGAS | CARNAGE | THE CHAINSMOKERS | ANNIE NIGHTENGALE MORE EDM NETWORK INFLUENCERS

CRAVE MUSIC PLATFORM PASSIONATE TRENDSETTING AUDIENCE While Crave covers indie, hip hop, and rock, it is also very focused on the EDM space, and leverages its deep industry ties for: Extensive festival and tour coverage Backstage interviews and artist docu-series Hosting music showcases and live performance video series 2x more likely to attend a concert in last 6 months 61% more likely to advise others on music 83% more likely to own latest music first among friends 2.8x more likely to stream 50+ audio tracks per week PASSIONATE TRENDSETTING AUDIENCE Source: ComScore Plan Metrix, Q4 2014

CRAVE + EDM = EXCLUSIVE ARTIST ACCESS LIVE MUSIC EXPERIENCES Deep audience engagement & unparalleled reach Leverage our relationships with talent to create unique video series and editorial programming EXCLUSIVE ARTIST ACCESS Amplify brand messaging with custom events or integration within existing festival tours and concerts LIVE MUSIC EXPERIENCES Create a platform where new music can spread rapidly throughout our extensive network FOSTER MUSIC DISCOVERY

ACCESS

EXCLUSIVE ARTIST ACCESS OPPORTUNITIES We identify the artist(s) that best align with your image and the audiences you want to advocate your brand. We’ll position your brand as the connective tissue between passionate fans and the artists they love. Align with artists charities, and “Do Good” for the fans and less fortunate Become part of their latest music videos Go inside the studio with artists as they create custom tracks Get a behind the scenes look at their tours and their journeys to festival performances. OPPORTUNITIES

EXPERIENCE

UNFORGETTABLE LIVE MUSIC EXPERIENCES As part of these comprehensive online/offline programs, we will leverage the power of the combined EDM/Crave platform to amplify your brand and reach your audience at unparalleled scale Crave’s video content, editorial coverage, and social promotion will bring the thrill of these events to fans across the globe. Integrated brand content and social amplification programs Opportunity for exclusive streaming rights for festivals and events Access to top-tier festival talent Branded event coverage hub Video and photo galleries Interviews and performance recaps Event programs can also include contests, sampling, couponing, 53% Pay to see Artists online streaming concerts Source: ComScore Plan Metrix, Q4 2014

UNFORGETTABLE LIVE MUSIC EXPERIENCES TURN KEY EXECUTIONS With media becoming increasingly fragmented, live festivals remain one of the few places where audiences interact and enjoy a shared experience. Custom events alongside the biggest festivals Tour bus wraps and artist integrations Mobile marketing and “boots on the ground” Photo booths, charging stations, ambassadors Comprehensive promotion via press releases, media alerts, social media TURN KEY EXECUTIONS Comprehensive programs that include online, offline, and social activations. Official integration with festivals and tours, as well as custom event production.

DISCOVERY

EDM.com is the #1 listening destination in the genre. FOSTER NEW MUSIC DISCOVERY Soundcloud is the platform of choice for electric artists to promote music, and for fans of the genre to find and share content. With over 70MM plays each month, EDM.com is the #1 listening destination in the genre. Custom Track or Compilation Album: You’ll team up with artists to release an original track or an entire playlist that will be promoted extensively throughout our network and distributed via our third party partners. Record Label: Your brand will become an EDM tastemaker as you partner with 10 EDM artists to release an entire series of exclusive tracks SOUNDCLOUD OPTIONS