TMALL GROUP 4

LIST What is Tmall Renamed and the reason The Tmall's strengths Outline LIST What is Tmall Renamed and the reason The Tmall's strengths Business philosophy What happened Why did it happen Page: 2

1. What is Tmall Page: 3

(Business-to-Consumer ) What is Tmall About Tmall B2C (Business-to-Consumer ) shopping platform 70,000 brands 50,000 businesses 400,000,000 buyers established on April 10, 2008

Function Credit evaluation without negative from 0 to a maximum of 5 What is Tmall Function Credit evaluation without negative from 0 to a maximum of 5 The shops page custom decoration Products feature uses flash technology All Mall certification guarantee credit

What is Tmall CEO Mayun

Trading culture honesty, lively, efficient Taobao members What is Tmall Trading culture honesty, lively, efficient Taobao members safer Internet trading platform lively family atmosphere make more friends

2. Renamed and the reason Page: 8

Officially Renamed January 11, 2012 Renamed and the reason Officially Renamed January 11, 2012 Zhang Yong, the president of Taobao Mall announced ：Taobao Mall officially changed the Chinese name for the “TMall”

Renamed and the reason Do you konw the reason of the renamed?

Stylish Sexy Trend Quality

4. The Tmall's strengths Page: 12

Commodity advantage Commodities has increased game’s equipment The Tmall's strengths Commodity advantage Commodities has increased game’s equipment

The Tmall's strengths Auction site The time display

The Tmall's strengths Service Advantage Seven days Authentic B2C

Communication advantage The Tmall's strengths Communication advantage Taobao wangwang

4. Business philosophy

Business philosophy The Start of Change

B2C The more benefit we want ,the more goods we have to sell. Business philosophy B2C The more benefit we want ,the more goods we have to sell. We need to discovery varieties of potential customers, strengthen the communication with our partners, draw up our internal organization and management, and investigate the future.

Business philosophy Department B2C There are so many directional models running in the internet. We can get close to what user love by their scan and their purchasing trace. The different demand of different people could be satisfied on T-mall.

Business philosophy Section Based on social division of labor, which belongs to electric commerce, will be more and more complex.

5. What happened? Page: 23

35 Billion Finally, 35 billion 21:19 30 billion 13:39 20 billion What happened 35 Billion Finally, 35 billion 21:19 30 billion 13:39 20 billion 13:04 19.1 billion (Surpass the record of last year) 8:42 12.1 billion (Cyber Monday 12.08 billion) 5：49 10 billion 6min 1 billion 55sec 0.1 billion

What happened Historic moment

What happened 破千万 443家 5000万以上 43家 1亿以上 17家

全国交易额省份排名 TOP10 省份 Billion Yuan TOP5 City Billion Yuan What happened 全国交易额省份排名 TOP10 省份 Billion Yuan 1 广东 3.37 2 浙江 3.33 3 江苏 3.06 4 上海 2.16 5 北京 1.81 6 四川 1.77 7 山东 8 湖南 9 湖北 10 福建 TOP5 City Billion Yuan 1 上海 2.16 2 北京 1.81 3 杭州 1.05 4 深圳 0.89 5 广州 0.83

6. Why did it happen? Page: 28

S Why did it happen Special meaning 11.11 ingles Day Good Timing——天时

M Why did it happen Business factors 11.11 oney Good Timing——天时

OF Bellwether B2C Market Geographical Convenience——地利 Why did it happen Bellwether OF B2C Market Geographical Convenience——地利

Good Human Relations——人和 Why did it happen Good Human Relations——人和

Good Human Relations——人和 Why did it happen Good Human Relations——人和

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