Microsoft SWOT/PEST
Windows Surface Xbox One Drive/ Cloud HoloLens Profile
Strengths #1 Software Company in the World Widely Used Entertainment/ Multimedia Platforms Strengths
Bing Occasionally Purchases Reputation Open Source Weaknesses
Cloud Computing Virtual/ Augmented Reality iCloud Hacked Opportunities
Threats Apple Google Server Crash/ Hacking Government/ Monopoly Threat Hardware Dependent Threats
Political Deregulation Bill and Melinda Gates Foundation China/ Manufacturing Monopoly Disagrees with President Donald Trump’s Immigration Policy Political
Economic NASDAQ TPP/ Trade Relationships High Growth of Sales in Developed Countries Growing Middle Class/ Disposable Income Economic
Societal NFL/ Surface Tech Savvy Pop Support Local Businesses Open to Malware Societal
Technological Cloud Computing/ One Drive Tablets Intel Surface HoloLens Technological
Immortal Innovative Backwards Compatible Standard OS Takeaways