Executive Summary Costs included in this plan are on the basis of industry trends This business plan is derived from secondary detailed market analysis A buffer is included in start up cost to ensure that business is not under-financed We have also determined the tradition and non-tradition risk associated with failure of our company

SIXSEN GLASSES

Company Portfolio 'SixSen Glass' is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information.. It aims on converting physical environment into a computer screen where everyone can surf internet to know what they are seeing or play games wherever and on whatever they want . All this would certainly make us more social and we would start using technology as a helper rather than being slaves of it .

Product Overview SixSen Glass is equipped with a camera, projector , chip (equivalent to Raspberry Pi) , programmed in python using OpenCv detects hand gestures and other physically visible things through Camera and integrates internet to surf about it and uses a small projector for screen display. It reduces human efforts of carrying mobiles every time and starting it for everything . It is a complete device which leaves no sector, or topic or function untouched . Everything that is on Internet is now in front of your eyes without any effort through our glass.

Device Capabilities 1. You can Watch what you are reading …

Device Capabilities 2. You can have a digital watch on physical hand on demand just by using a gesture

Device Capabilities 3. You can make a call with really nothing in your hand..

Device Capabilities 4. You can graffiti any wall but virtually..

Device Capabilities 5. No need to browse for goodreads rating , you have it, as soon as you hold a book .

Mission Mission of our organization is to make everyone use technology to aid their physical world by gesture recognition and verbal instructions , thereby making our lives much easier.

Vision Our vision is to be the first to serve to the customers such a product and establish a brand name, by our hard work and dedication to the business, soon we will also become the consumer’s first choice and one of the leaders in field of technology..

Objectives We have three objectives in our mind: Social Objectives Financial Objectives Marketing Objectives

Social Objective Our social objective is to provide best quality product at a reasonable price so it is affordable by the lower income group also ..

2. Financial Objective To achieve breakeven in the initial year of its production or inception and at least earn enough profit to cover our expenses

3. Marketing Objective To create product awareness among consumers To achieve sale of 2 lakh units in first year To create multiple distribution channel

Features & Benefits It’s the first in it’s kind. No other product offers direct competition. It can be very useful for tourists or travelers. It can also be used as a tool for education in schools. Price range is affordable to reach out to wider section of society.

Segmentation Geographic segmentation: Demographic segmentation: Major and Small cities of India Village area near cities Demographic segmentation: Middle aged people Young people

Swot Analysis Strength First Mover advantage Attractive Packaging and good quality Tech savvy youth . It is cost effective Weakness Advertising is less as we are a new company Lesser Market share in emerging economies Lesser public relation Lesser social media

Swot Analysis Opportunity Increase advertising spending New demographic Improved customer managed relationship Product development Improve market development Improve market targeting Threats In large cities, Google and Microsoft have captured significant market share Brand loyalty Word of mouth influence Public opinion Dissonance – reducing buying behavior

Place Our products will be available in the National market initially. It will be available in every major city at company’s own outlet and will be out for sale on websites like Amazon.in, Flipkart.com

Channels of Distribution Our product will be available to the consumer through Direct channels of Distribution : Through Online Websites. 1. 2. Through company’s own outlets in major cities.

Competitors We have no competition at present but we expect to face a sheer competition from big tech giants like : Google & Microsoft. They are also working on similar projects.

Google Google LLC is an American multinational technology company that specializes in Internet-related services and products Its revenue is more than 89.46 billion USD.

Microsoft Microsoft Corporation is an American multinational technology company  Its revenue is about 89.95 billion USD It develops, manufactures, licenses, supports and sells computer software.

Packaging Our packaging would be attractive and cost efficient . Along with the Glass , accessories includes a 2.0 usb charger and a 4 gb micro-sd memory card for free. We will also provide trials of the product but in selected stores only

Promotion Newspaper Magazines Social sites Television Brochures

Financial Plan Our company financial model is based on a business concept to “ Plan for the Worst, but Manage for the Best” Company’s financial plan will include : Important assumption Risk Analysis Break Even Analysis Profit and Loss Statement Cash Flow Statement Balance Sheet

Certification

Contingency Plan In case the product fails in the market , then we would come up with new product. We will reposition our product and some alteration will be made in its composition. We will use the fixed facilities we already have

Contact Details For more Information you can log onto our website www.sixsenglass.com Or call us +917611016396 1560000 (Toll Free)