Persuasive Vocabulary Pages 984-999 in Literature Textbook January 2017

CUSTOMER AWARENESS directing the right message to the right people will increase the likelihood of business and success. Example: football players and ballerinas

TARGET AUDIENCE a specific population or group of people an advertiser hopes to persuade.

OPPOSING VIEW an argument made to answer likely objections.

CLAIM/THESIS STATEMENT The writer’s position on a problem or an issue (936). Thesis statement is in the introduction and claims are in the conclusion.

SUPPORTING DETAILS/EVIDENCE the central or most important idea about a topic that a writer or speaker conveys. it can be the central idea of an entire work or just a paragraph. often, the main idea of a paragraph is expressed in a topic sentence; typically supported by details.

REASONS/EVIDENCE a specific piece of information that supports a claim can take the form of a fact, quote, example, statistic, or personal experience.

ARGUMENT speaking or writing that expresses a position on a problem and supports it with reasons or evidence takes into account two points of view, anticipating and answering objections that opponents might raise.

COUNTERARGUMENT an argument made to oppose another argument. **A good argument anticipates opposing viewpoints and provides counterarguments to disprove them.**

CALL TO ACTION urging your audience to do what you want them to do. Normally put into your conclusion (991).

VIEWPOINT attitude toward the issue. For or against?

PERSUASIVE ESSAY the art of swaying others’ feelings, beliefs, or actions. It normally appeals to both the mind and the emotions of the readers.

PERSUASIVE TECHNIQUES

ASSOCIATION APPEAL to “sell” a product or an idea by linking it with something or someone positive or influential. Examples: Wheaties cereal Shaq and Gold Bond

BANDWAGON PART OF ASSOCIATION APPEAL a particular activity or cause that has suddenly become popular Example: “Hop on the bandwagon” when a team wins multiple games

TESTIMONIAL PART OF ASSOCIATION APPEAL an important or famous person endorses a product Example: Shaquille O’Neall and Gold Bond or Proactiv and all of the celebrities who use it

EMOTIONAL APPEAL using strong feelings, rather than facts and evidence, to persuade Example: Sarah McLachlan and the animal commercials

LOADED LANGUAGE relies on words with strongly positive or negative associations Example: “sparkling”, “silky”, “breezy” Positive Associations “Easy, breezy, beautiful Cover Girl” Negative Associations Example: Election time frames

LOGICAL APPEAL using facts and evidence to support your claims

FAULTY REASONING PART OF LOGICAL APPEAL a claim based on information that is incorrect, biased, or simply does not make sense Example: types include association appeal, emotional appeal, and loaded language

STEREOTYPING generalizations about a group of people whereby we attribute a defined set of characteristics to this group a. Example: all cats hate water