Accelerated Growth Plan 20XX – 20YY COMPANY NAME Accelerated Growth Plan 20XX – 20YY

Contents Executive Summary Elevator Pitch / Value Proposition Market Opportunity The Problem We Solve How We Solve It How We Sell Channels to Market How We Make Money Competitors Team to Lead This Growth Finance to Fund This Growth Operations to Support This Growth Project Plan for Implementation Core Assumptions and Key Metrics

Elevator Pitch / Value Proposition In one or two sentences, explain what your company does, the market it addresses and your compelling value proposition for the customer (one that’s different from the competitors) State your vision for your company CHAPTERS 6 & 7

Market Opportunity What market are you addressing? What are the market dynamics / changes? What size is the market – now and future? (top-down, bottom-up research findings) Current / target customers and segments? (name them) Evidence that market opportunity exists CHAPTER 8

The Problem We Solve What is the customer’s problem? How do you solve it and where do you fit in the value chain? What are the benefits to the customer? (ideally stated in numbers) What is compelling for the target customer to buy? Is it big enough to make them buy? (relevant, scale, budgets, time) CHAPTER 9

How We Solve It What your product does and how it works? What your service does? (including the service wrap) Who uses it and how they access it? Is it easy to deploy and easy to use? Does it change current practice, take out current suppliers, etc? (how difficult is it to sell) What are the unique features and benefits? How is it different to other solutions? (IPR, technology, innovation, insights, etc) CHAPTER 9

How We Sell Market comms plans? (PR, guerrilla marketing, advertising, trade shows, speaker slots, product launches, sponsorship , digital – web, email, blog, permission marketing) How do you sell? Who will sell? (sales team, telesales, agents, direct, SEO) Length of sales cycle, outline of sales pipeline? (current pipeline to link with sales projections) Support materials? (presentations, brochures, demos, e-mail intro, testimonials, case study, user manual, project plans, etc) CHAPTERS 10 & 11

Channels to Market Direct or indirect? (through agents, reseller partners, etc) Who are your partners / target partners and how can they help you scale your business? How do you motivate them to sell? How do you support them internationally? Why would they want to do this for you and not do it themselves? CHAPTERS 10 & 11

How We Make Money What is your business model? (SaaS, product, wholesale, retail, B2B, B2C, etc) What is your commercial model? (once off sale, annuity, revenue share, set-up fees, consulting fees, freemium, ad funded, etc) Cost of sales and support? (direct costs) Typical revenues, costs and gross margins? Agent fees? (once off commission, revenue share, etc) CHAPTER 12

Competitors Who are your key competitors? What do they do and not do compared to you? How could they stop you? Will they respond to you entering the market? What are the risks if they do respond? How will you respond to this? CHAPTER 13

Team to Lead This Growth Founder / CEO? (skills, leadership style, ability to motivate, manage and lead the team, know strengths and weakness relative to team) Key skills required to grow the business now and future requirements? (Org Chart) Key skills of current team? What new skills do you need? How do you hire people with these skills? How do you motivate them and keep them? How do you manage and develop your people for growth? CHAPTER 14

Finance to Fund This Growth What are the finances to date? (revenues, ARPU, costs, margins, etc) Projected revenues and costs from future products / services? (business case, customer profiles, assumptions, sales commissions, predictability, etc) Capital requirements? (short and long term) Sources of capital and plans to bring it in as required? Financial risk and reward for owners / investors? Break even on product / service, new sales, overall business? CHAPTER 15

3/5 Year P & L Plan

Operations to Support This Growth How do you support this growth? Product / service deployment support and control? Have you the buildings, staff, IT, telephones, etc to support the team and business? SLAs to ensure quality of service delivery to customers? Customer care and support back up? Engineering team and resources to meet demand? Access to raw materials on time? Deliveries to you and to your customer? CHAPTER 16